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The Effect of Solution Transition on Steering t...
43,05 € *
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The objective of this study is to provide a metric that helps to assess the solution readiness status of a firm's sales force. Sales are often considered as part of a marketing strategy. It will be analyzed to what extent this perspective is justified and how this is influenced by the emergence of solutions. Besides, an overview about the sales marketing interface will be given to raise the awareness of this topic. Furthermore, this study will increase the understanding of the reader about applied metric concepts in marketing departments that can be found in existing firms today. It will be demonstrated how shareholder value influenced the design and why these metrics are not aligned with the latest study of firm value.

Anbieter: Dodax
Stand: 18.01.2020
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Improving Sales Force Effectiveness through Sal...
37,00 € *
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The book is a comprehensive background material for understanding the effect of sales force automation system on sales force effectiveness in the Nigerian food and beverage industry. It examined wireless technology, computer self-efficacy and perceived ease-of-use as components of sales force automation system and their effects on sales force effectiveness. The book is an invaluable contribution to growing literature on sales force automation system. It is therefore, a treasure for students, teachers and marketing practitioners in tertiary institutions and industries. All those engaged in marketing, commerce and manufacturing will find this book practically useful whether they are seeking basic grounding in marketing or are specialists in other fields who wish to see their own functions in wider context and to keep abreast of trends and realities in marketing.

Anbieter: Dodax AT
Stand: 18.01.2020
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Improving Sales Force Effectiveness through Sal...
35,90 € *
ggf. zzgl. Versand

The book is a comprehensive background material for understanding the effect of sales force automation system on sales force effectiveness in the Nigerian food and beverage industry. It examined wireless technology, computer self-efficacy and perceived ease-of-use as components of sales force automation system and their effects on sales force effectiveness. The book is an invaluable contribution to growing literature on sales force automation system. It is therefore, a treasure for students, teachers and marketing practitioners in tertiary institutions and industries. All those engaged in marketing, commerce and manufacturing will find this book practically useful whether they are seeking basic grounding in marketing or are specialists in other fields who wish to see their own functions in wider context and to keep abreast of trends and realities in marketing.

Anbieter: Dodax
Stand: 18.01.2020
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Rethinking the Sales Force
28,95 € *
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Sales forces that simply communicate value to customers are doomed to fail sales must begin to create customer value to survive. In today's markets, success can no longer be obtained by salespeople communicating the value of a product or service it rests on the critical ability to create value for customers. Enter Rethinking the Sales Force . In this book, best-selling author Neil Rackham and international sales and marketing consultant John De Vincentis have created a breakthrough guide for sales and marketing executives.Rackham and De Vincentis help sales forces rethink and retool their selling strategies by introducing eye-opening insight for winning in the new marketplace."Of the many books published each year on marketing and selling, only a tiny fraction have anything new to say. This is one of them. It will radically change your thinking about your sales force, and even whether you need one." Philip Kotler, Distinguished Professor of International Marketing, J. L. Kellogg Graduate School of Management, Northwestern University"A compelling premise. Without question, this is an important and useful book for companies serious about improving sales performance." Chuck Farr, Former Vice-Chairman, American Express."Sales forces of tomorrow will need to be fundamentally different from today. This book provides an interesting and valuable window into the future of selling and what the next generation sales force will have to do to prosper." Michael Graff, President, Business Aircraft, Bombardier Aerospace

Anbieter: Dodax AT
Stand: 18.01.2020
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Rethinking the Sales Force
28,95 € *
ggf. zzgl. Versand

Sales forces that simply communicate value to customers are doomed to fail sales must begin to create customer value to survive. In today's markets, success can no longer be obtained by salespeople communicating the value of a product or service it rests on the critical ability to create value for customers. Enter Rethinking the Sales Force . In this book, best-selling author Neil Rackham and international sales and marketing consultant John De Vincentis have created a breakthrough guide for sales and marketing executives.Rackham and De Vincentis help sales forces rethink and retool their selling strategies by introducing eye-opening insight for winning in the new marketplace."Of the many books published each year on marketing and selling, only a tiny fraction have anything new to say. This is one of them. It will radically change your thinking about your sales force, and even whether you need one." Philip Kotler, Distinguished Professor of International Marketing, J. L. Kellogg Graduate School of Management, Northwestern University"A compelling premise. Without question, this is an important and useful book for companies serious about improving sales performance." Chuck Farr, Former Vice-Chairman, American Express."Sales forces of tomorrow will need to be fundamentally different from today. This book provides an interesting and valuable window into the future of selling and what the next generation sales force will have to do to prosper." Michael Graff, President, Business Aircraft, Bombardier Aerospace

Anbieter: Dodax
Stand: 18.01.2020
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JAS 39 Gripen
45,00 € *
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High Quality Content by WIKIPEDIA articles! The Saab JAS 39 Gripen (English: Griffin) is a lightweight multirole fighter aircraft manufactured by the Swedish aerospace company Saab. Gripen International acts as a prime contracting organisation and is responsible for marketing, selling and supporting the Gripen fighter around the world. The aircraft is in service with the Swedish Air Force, the Czech Air Force, the Hungarian Air Force and the South African Air Force, and has been ordered by the Royal Thai Air Force. A total of 236 Gripens have been ordered as of 2008.

Anbieter: Dodax
Stand: 18.01.2020
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JAS 39 Gripen
46,30 € *
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High Quality Content by WIKIPEDIA articles! The Saab JAS 39 Gripen (English: Griffin) is a lightweight multirole fighter aircraft manufactured by the Swedish aerospace company Saab. Gripen International acts as a prime contracting organisation and is responsible for marketing, selling and supporting the Gripen fighter around the world. The aircraft is in service with the Swedish Air Force, the Czech Air Force, the Hungarian Air Force and the South African Air Force, and has been ordered by the Royal Thai Air Force. A total of 236 Gripens have been ordered as of 2008.

Anbieter: Dodax AT
Stand: 18.01.2020
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The Marketing Challenge for Industrial Companies
118,98 € *
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This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.

Anbieter: Dodax AT
Stand: 18.01.2020
Zum Angebot
The Marketing Challenge for Industrial Companies
118,98 € *
ggf. zzgl. Versand

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.

Anbieter: Dodax
Stand: 18.01.2020
Zum Angebot