The world of marketing is rapidly changing. Gone are the days of being able to post storefront signs about upcoming sales and promotions with the result being a flurry of customers. Marketing has changed with social trends, and it is of the utmost important that businesses are able to keep up. This audiobook is loaded with basic information about digital marketing, including trends and upcoming innovations that have the capacity to reshape marketing yet again. It will begin with information about how to engage with your audience on social media and interact with them on other venues that are meaningful to them. The next section is about different strategies that you can employ in your marketing efforts, such as blogging, video tutorials, managing campaign effectiveness, and growth hacking. You will be able to decide which of these strategies may be beneficial to your company and have ideas about how to implement them. The third and last section is about public relations and how it applies to your company´s marketing strategies. Many people mistakenly think that public relations is about buying up advertising space and throwing out catchy slogans and jingles to create a public stir. It is more about organizational effectiveness, solid management, and continually improving your company so that people are able to see its best face and trust it. Included are numerous case studies about strategies that have and haven´t worked for different companies so that you can see how these different ideas play out in a real-world scenario. If you are ready to get a head start on your marketing goals, then this audiobook is for you. 1. Language: English. Narrator: Michael Hatak. Audio sample: http://samples.audible.de/bk/acx0/104010/bk_acx0_104010_sample.mp3. Digital audiobook in aax.
Create amazing business opportunities and reach more followers using the power of the social media! The book holds your hand and helps you traverse the landscape of Facebook by offering you tons of actionable, tested and result-oriented tactics. It´s all presented in an easy to understand and straightforward manner. Here are some of the things you can take away from the book: How to build an effective business profile Step by step guide to creating and running winning Facebook ad campaigns 4 ways to make money from the goldmine called Facebook How to leverage the power of Facebook groups 13 killer strategies for building engagement And much more.... YouTube Marketing While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creating your own YouTube channel and making it part of the mix will make a big difference in how successful you are. Some of the things that we will discuss in this book about marketing on YouTube include: Getting started with YouTube Doing your first video Understanding your audience Providing value to the audience Tips and strategies for you channel How to use a conversion video to upsell your product Promoting your videos Creating your own AdWords campaign Using YouTube Analytics to track your performance YouTube is one of the best platforms to use when it comes to marketing your company. It allows you to become really creative. 1. Language: English. Narrator: Steve Edwards. Audio sample: http://samples.audible.de/bk/acx0/101388/bk_acx0_101388_sample.mp3. Digital audiobook in aax.
Este paquete incluye 3 libros: Marketing en Facebook, Marketing en Youtube, Marketing en Instagram Marketing en FacebookEste libro es una guía que te lleva de la mano y te ayuda a explorar el enorme panorama de Facebook, ofreciéndote numerosas tácticas factibles, comprobadas y enfocadas en obtener resultados. Todo este compendio se presenta de manera directa y fácil de aprender.Aquí se listan algunas de las cosas que puedes encontrar en este libro:Cómo Crear una Página de Negocios EfectivaGuía paso a paso para Crear y Gestionar Campañas Publicitarias Exitosas en Facebook4 Maneras de Hacer Dinero con la Mina de Oro llamada FacebookCómo Aprovechar el Poder de los Grupos de Facebook13 Estrategias Geniales para Generar CompromisoY mucho más…Marketing en YouTubeAunque existen muchos lugares excelentes para promocionar y comercializar tu empresa, ninguno es tan exitoso como YouTube. Es una plataforma que te permite hacer videos, lo cual puede ser una forma genial para ponerte en contacto con tus clientes además de brindarles beneficios. Sin importar el tipo de producto que estés promocionando, crear tu propio canal de YouTube y hacer que forme parte de tu estrategia marcará una gran diferencia en tu camino al éxito. Este libro dedicará un espacio para discutir algunas de las cosas que debes saber para comenzar tu estrategia de marketing en YouTube. Algunas de las cosas de las que hablaremos en este libro sobre marketing en YouTube incluyen: Cómo empezar en YouTubeHacer tu primer videoConocer a tu públicoGenerar valor para el clienteConsejos y Estrategias para tu canalCómo usar un video de conversión para vender algo más sobre tu productoCómo promocionar tus videosCrear tu propia Campaña de AdWordsUsar 1. Spanish. Nicolas Villanueva. http://samples.audible.de/bk/acx0/122719/bk_acx0_122719_sample.mp3.
Have you tried many marketing books before? Perhaps you are tired of the information they leave out? Online marketing is a hot topic, with everyone believing they can make money using the same techniques that are told and tried over and over again. It makes sense that you want a step by step plan on how to effectively market your business on social media, and you do need to start somewhere. This book is created for individuals who know little to nothing about the business side of online marketing and how it really works. In this book are answers to questions you may have had. Social media can be a wonderful way to increase traffic to your business, thereby increasing your profit and income. Hundreds of thousands of people have been successful in marketing on social media and turning a great income as a result. Download this book to find out how you can become one of them! Your success is dependent on how you approach online marketing. If you approach it like a business, where you know the history of each platform and the various techniques that you can implement on each, then you will be successful. In this book you will learn: A short background history of online marketing Domination strategies on most social media platforms, including Facebook, Twitter, YouTube and Instagram How to effectively market via blogging Tips and tricks for excelling in content marketing Tips and tricks for excelling in network marketing So what are you waiting for? Take action, not now, but right now, and grab your copy, today! 1. Language: English. Narrator: Michael Hatak, Brad Gillian. Audio sample: http://samples.audible.de/bk/acx0/078616/bk_acx0_078616_sample.mp3. Digital audiobook in aax.
Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, the father of guerrilla marketing Jay Conrad Levinson and coauthor Jeannie Levinson present fans and new guerrillas with the first book to deliver The Best of Guerrilla Marketing - a combination of the latest secrets, strategies, tactics, and tools from more than 25 top-selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking, and more - ultimately, making more money, while spending less. 1. Language: English. Narrator: Patrick Lawlor. Audio sample: http://samples.audible.de/bk/gdan/003056/bk_gdan_003056_sample.mp3. Digital audiobook in aax.
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognized brands and digital marketing campaigns, it is essential listening for both practitioners and students alike. Understanding Digital Marketing is now required material for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent. 1. Language: English. Narrator: James Langton. Audio sample: http://samples.audible.de/bk/brll/011443/bk_brll_011443_sample.mp3. Digital audiobook in aax.
Nimble. Adaptable. Flexible. Responsive. Agile. Marketing is in critical condition. Hurled into the 21st century amid a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence, and marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing´s Agile future. Dive in to discover:Marketing´s cyclical history, from flowery persuasion to the no-nonsense hard sell and back again.A detailed walk-through of four Agile methodologies that can help marketers thrive in their uncertain environments.Compelling reasons that enterprise organizations and one-person teams alike should be racing to adopt an Agile marketing approach.Founded on in-depth research and real-world examples alike, Death of a Marketer is a must-listen for all modern marketing professionals.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Madeline Mrozek. Audio sample: http://samples.audible.de/bk/acx0/123789/bk_acx0_123789_sample.mp3. Digital audiobook in aax.
It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely, the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves! Although the Charles River Editors Marketing series is geared toward business-oriented listeners, the concepts of marketing can help people in all walks of life, including consumers. When the Great Recession began taking its toll in 2008, millions of people found themselves out of work. At the same time, consumer technology was rapidly expanding unabatedly, with an explosion of tools like smartphones and iPads. With the convergence of a poor economy and emerging digital technology, millions of people have found there is no time like the present to start their own business. Deciding to form a start-up and coming up with the ideas is tough enough. But as a recently formed start-up or small nonprofit, it can be downright daunting to begin putting together a marketing strategy when you’re still trying to define your organization, let alone consider marketing it to other people. Fear not. You have the ability to imprint your brand in the minds of the outside world, as long as you follow the right steps. In this audiobook, you’ll learn how to: Set marketing goals and objectivesPlan an initial budget for the first yearManage the marketing and create a marketing calendarUtilize social media and public relationsUse great customer service to your advantageAnd more!Give yourself the necessary tools and information to help make your new project a success! 1. Language: English. Narrator: Mark Norman. Audio sample: http://samples.audible.de/bk/acx0/128196/bk_acx0_128196_sample.mp3. Digital audiobook in aax.
Does online marketing sounds complicated to you? Or perhaps you already have an idea but you´re not entirely sure where to actually start from? I totally get it! There are indeed many different methods of marketing something online, be it a product, service, or business. You are about to discover how to maximize 13 proven online marketing strategies to get more customers and get more exposure (and profits of course) for your brand, business, product, or service. The book Online Marketing is a all-in-one packed beginner´s guide, that provides ways and methods to get the most out of your marketing efforts regardless of the strategy you choose. You will be given instructions on how to optimize each one of these strategies and of course their advantages and disadvantages respectively. You will be able to evaluate them and make an informed and educative choice on which one suits better you and your needs. This alone will save you time and energy (and of course money) that would have otherwise be spent on the wrong marketing channels. So, do your research properly, decide and commit on the strategy of your choice and of course keep track of everything so you can later evaluate your return on investment (ROI). Here Is A Quick Preview Of What´s Inside....#1 Blogging#2 Article Marketing#3 Podcasting#4 Kindle Marketing#5 E-Mail Marketing#6 Content Marketing#7 Forum Marketing#8 Social Media Marketing#9 Video marketing#10 PPC Advertising#11 Search Engine marketing#12 Press Release Marketing#13 Online Classified Advert Marketing 1. Language: English. Narrator: Steve Peck. Audio sample: http://samples.audible.de/bk/acx0/153200/bk_acx0_153200_sample.mp3. Digital audiobook in aax.