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Reassessing the Relationship between Marketing ...
62,98 € *
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Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.

Anbieter: Dodax
Stand: 18.01.2020
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Marketing and Public Relations: Partners in Spi...
79,00 € *
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In recent times consumers worldwide are feeling the pinch of unethical organizational practices. This book asks whether public relations has become the willing spin doctor of organizations using persuasive techniques to extract maximum profit from customers. It examines the relationship between marketing and public relations and finds that public relations is a discipline in trouble: one that is unsure of its real role in the organization. This could lead to a situation where the two-way communication between consumer and company is damaged, to the detriment of consumers. It suggests that this situation might be avoided if public relations repositions itself in the organization's value chain, and acts as an ethical conscience to the organization, as well as an active partner in the marketing process.

Anbieter: Dodax
Stand: 18.01.2020
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Marketing and Public Relations: Partners in Spi...
81,30 € *
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In recent times consumers worldwide are feeling the pinch of unethical organizational practices. This book asks whether public relations has become the willing spin doctor of organizations using persuasive techniques to extract maximum profit from customers. It examines the relationship between marketing and public relations and finds that public relations is a discipline in trouble: one that is unsure of its real role in the organization. This could lead to a situation where the two-way communication between consumer and company is damaged, to the detriment of consumers. It suggests that this situation might be avoided if public relations repositions itself in the organization's value chain, and acts as an ethical conscience to the organization, as well as an active partner in the marketing process.

Anbieter: Dodax AT
Stand: 18.01.2020
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The impact of WOMM on the public relations-mark...
49,90 € *
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The way businesses communicate to their stakeholders has been disrupted by the coming of Word of Mouth Marketing. Initially seen as a fad, or as a vehicle purely for teenagers and college students to communicate to each other, quite rapidly social media websites have become so essential to businesses that a high degree of adaptation has been necessary. This is not simply a change in format but a real cultural revolution. This book explores the roots of such change and how the interface Marketing-Public Relations has been affected.

Anbieter: Dodax
Stand: 18.01.2020
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The impact of WOMM on the public relations-mark...
51,30 € *
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The way businesses communicate to their stakeholders has been disrupted by the coming of Word of Mouth Marketing. Initially seen as a fad, or as a vehicle purely for teenagers and college students to communicate to each other, quite rapidly social media websites have become so essential to businesses that a high degree of adaptation has been necessary. This is not simply a change in format but a real cultural revolution. This book explores the roots of such change and how the interface Marketing-Public Relations has been affected.

Anbieter: Dodax AT
Stand: 18.01.2020
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Venter, B: Marketing and Public Relations: Part...
79,00 € *
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Erscheinungsdatum: 12/2012, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Marketing and Public Relations: Partners in Spin or Value Drivers?, Autor: Venter, Ben-Piet, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 332, Informationen: Paperback, Gewicht: 511 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 18.01.2020
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Otto, J: Internationale Public Relations, Marke...
11,99 € *
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Erscheinungsdatum: 06.09.2007, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Internationale Public Relations, Marketing und Werbung - Die Grundlagen, Auflage: 1. Auflage von 1970 // 1. Auflage, Autor: Otto, Justine, Verlag: GRIN Publishing, Sprache: Deutsch, Rubrik: Kommunikationswissenschaften, Seiten: 40, Gewicht: 72 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 18.01.2020
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Kies, Cosette: Marketing and Public Relations f...
66,09 € *
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Erscheinungsdatum: 01.01.1987, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Marketing and Public Relations for Libraries, Autor: Kies, Cosette, Verlag: Scarecrow Press, Inc., Sprache: Englisch, Schlagworte: LANGUAGE ARTS & DISCIPLINES // Library & Information Science // General, Rubrik: Verlagswesen, Seiten: 216, Informationen: Paperback, Gewicht: 295 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 18.01.2020
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Ryans, C: Strategic Planning, Marketing & Publi...
97,39 € *
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Erscheinungsdatum: 01.06.1986, Medium: Buch, Einband: Gebunden, Titel: Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Edu, Titelzusatz: Perspectives, Readings, and Annotated Bibliography, Autor: Ryans, Cynthia C. // Shanklin, William L., Verlag: Scarecrow Press, Inc., Sprache: Englisch, Schlagworte: EDUCATION // Higher, Rubrik: Bildungswesen (Schule // Hochschule), Seiten: 282, Informationen: HC gerader Rücken kaschiert, Gewicht: 516 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 18.01.2020
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