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Critical Success Factors in Multichannel Mobile...
85,30 € *
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This research contributes to our understanding of mobile marketing success factors. Given the emergent nature of multichannel m-Marketing, a group of experts were recruited globally for and variously participated in a 3-round Delphi study. Through their input this research achieved its two stated objectives: to investigate the importance of multichannel integration to the future success of mobile marketing, and to determine the factors that influence multichannel mobile marketing success. The research found that an initial precursor to success is acceptance. A success model for multichannel m-Marketing was proposed, with particular emphasis on the connections between m-Marketing acceptance and two 'outcome' variables - consumer satisfaction and profit/value-oriented stakeholders' benefits. In leveraging the Information Systems success model as a fundamental theory in this research along with an adaptation of the Technology Acceptance Model (TAM), the researcher built a three-phase framework for mobile marketing, comprising development, use and deployment, and impacts...

Anbieter: Dodax AT
Stand: 18.01.2020
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Viral Marketing Success Provides Clues for Impr...
69,90 € *
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'Always aim for the Moon, even if you miss, you'll land among the stars.' - W. Clement Stone This quote is at the heart of this project: a study of successful viral marketing strategy in hopes to find clues as to what can be taken advantage of for future online marketing - if viral success were to merge with general online marketing, perhaps a hybrid of both would help a company reach higher positive brand exposure as opposed to simply pursuing a more general marketing approach? ...This study will explore what defines viral marketing, what role social media plays, what makes a good viral campaign, and explore why people share some information online instead of other information. This report will then examine how companies can harness tools used in successful viral marketing campaigns and propose recommendations in the form of a model as part of a new hybrid version of ongoing social media marketing strategy.

Anbieter: Dodax
Stand: 18.01.2020
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Viral Marketing Success Provides Clues for Impr...
71,90 € *
ggf. zzgl. Versand

'Always aim for the Moon, even if you miss, you'll land among the stars.' - W. Clement Stone This quote is at the heart of this project: a study of successful viral marketing strategy in hopes to find clues as to what can be taken advantage of for future online marketing - if viral success were to merge with general online marketing, perhaps a hybrid of both would help a company reach higher positive brand exposure as opposed to simply pursuing a more general marketing approach? ...This study will explore what defines viral marketing, what role social media plays, what makes a good viral campaign, and explore why people share some information online instead of other information. This report will then examine how companies can harness tools used in successful viral marketing campaigns and propose recommendations in the form of a model as part of a new hybrid version of ongoing social media marketing strategy.

Anbieter: Dodax AT
Stand: 18.01.2020
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Global Success Foundation: Network Marketing
14,99 € *
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Erscheinungsdatum: 01.01.2016, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Network Marketing, Titelzusatz: Getting It Right, Autor: Global Success Foundation, Verlag: Embassy Books, Sprache: Englisch, Schlagworte: FICTION // General, Rubrik: Belletristik // Romane, Erzählungen, Seiten: 154, Informationen: 1:B&W 5.5 x 8.5 in or 216 x 140 mm (Demy 8vo) Perfect Bound on Creme w/Gloss Lam, Gewicht: 203 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 18.01.2020
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Exam Prep for Marketing for Sport Business Success
262,79 € *
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Erscheinungsdatum: 18.08.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Exam Prep for Marketing for Sport Business Success, Redaktion: Just the Facts101, Verlag: Content Technologies, Inc., Sprache: Englisch, Schlagworte: EDUCATION // General, Rubrik: Erziehung // Bildung, Allgemeines, Lexika, Seiten: 374, Informationen: Paperback, Gewicht: 913 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 18.01.2020
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Clarkson, Kelly: Critical Success Factors of On...
36,99 € *
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Erscheinungsdatum: 29.05.2013, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Critical Success Factors of Online Marketing Campaign, Auflage: 1. Auflage von 2013 // 1. Auflage, Autor: Clarkson, Kelly, Verlag: GRIN Publishing, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 88, Gewicht: 139 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 18.01.2020
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Exam Prep for Marketing for Sport Business Success
264,09 € *
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Erscheinungsdatum: 18.08.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Exam Prep for Marketing for Sport Business Success, Redaktion: Just the Facts101, Verlag: Content Technologies, Inc., Sprache: Englisch, Schlagworte: EDUCATION // General, Rubrik: Erziehung // Bildung, Allgemeines, Lexika, Seiten: 374, Informationen: Paperback, Gewicht: 913 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 18.01.2020
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Exam Prep for Marketing for Sport Business Success
264,09 € *
ggf. zzgl. Versand

Erscheinungsdatum: 18.08.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Exam Prep for Marketing for Sport Business Success, Redaktion: Just the Facts101, Verlag: Content Technologies, Inc., Sprache: Englisch, Schlagworte: EDUCATION // General, Rubrik: Erziehung // Bildung, Allgemeines, Lexika, Seiten: 374, Informationen: Paperback, Gewicht: 913 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 18.01.2020
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Huang, Raymond Yiwen: Critical Success Factors ...
82,90 € *
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Erscheinungsdatum: 18.11.2014, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Critical Success Factors in Multichannel Mobile Marketing, Titelzusatz: A Delphi Study with International Experts, Autor: Huang, Raymond Yiwen, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Schlagworte: Marketing und Vertrieb, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 288, Informationen: Paperback, Gewicht: 445 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 18.01.2020
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