From the best-selling author of Traffic, an enlightening and illuminating look at why we like the things we like, why we hate the things we hate, and what our preferences reveal about us. Why is showing up to work wearing the same outfit as a coworker so embarrassing? Why do we venerate so many artists who were controversial or ignored during their lifetimes? What makes an ideal cat an ideal cat, or an ideal beer an ideal beer, in the eyes of expert judges? From the tangled underpinnings of our food taste to our unsettling insecurity before unfamiliar works of art to the complex dynamics of our playlists and the pop charts, our preferences and opinions are constantly being shaped by countless forces. And in the digital age, a nonstop procession of "thumbs-up" and "likes" and "stars" is helping dictate our choices. Taste has moved online - there are more ways than ever for us, and companies, to see what and how we are consuming. If you've ever wondered how Netflix recommends movies, how to spot a fake Yelp review, or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you've probably never thought to ask. With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. Comprehensively researched and singularly insightful, You May Also Like is a joyous intellectual journey that helps us better understand how we perceive, judge, and appreciate the world around us. 1. Language: English. Narrator: Jeffrey Kafer. Audio sample: http://samples.audible.de/bk/rand/004518/bk_rand_004518_sample.mp3. Digital audiobook in aax.
Social media is big these days, with an estimated 2.46 billion people around the world having active social media accounts as of December 2017. With this massive user base, it would be foolish not to want to take advantage of social media business.Being actively involved in social media marketing will mean you stand a chance to get a small share of the big pie that is social media. And given the fact that studies have shown that the average American uses up eight different social media platforms regularly, this is to say that if you want to keep your leads, users, customers, employees, shareholders and the public aware of what’s happening in your organization, you cannot afford not to be active on different social media platforms. You could even offer customer support, create brand or product awareness, and much more.The question is: how do you stand out from the millions of other businesses trying to attract customers just like you? How do you make sure that the likes, follows, retweets, favorites, thumbs up and other actions that you get from your connections stick and have a positive impact on your organization’s bottom line?This book seeks to achieve just that by showing you how to create a strong social media presence in as many of the major social media platforms as possible.Just to give you a summary, this book will teach you:How you can grow your business through Facebook using different strategiesHow you can grow your business through Instagram using different strategiesHow you can grow your business through YouTube using different strategiesHow you can grow your business through Twitter using different strategiesHow you can grow your business through Snapchat using different strategiesHow you can grow your business through LinkedIn using different strategiesHow you can grow your business through Pinterest using different strategiesAnd muc 1. Language: English. Narrator: Millian Quinteros. Audio sample: http://samples.audible.de/bk/acx0/136265/bk_acx0_136265_sample.mp3. Digital audiobook in aax.
This book shows you in easy, step by step format, how to profitably sell your own recordings online. You'll read in-depth interviews, tips and tricks from independent musicians who have made thousands of dollars selling their music from home! Includes up to date lists and websites where you can promote your music for free, plus a bonus user guide on setting up your own home recording studio. REVIEWS: From The Critics Booknews Shows how to make money selling one's own music on the Internet, with advice on recording and selling music from home, designing a music sales Web site, becoming a guerilla music publicist, forming an online record label, and getting free publicity from TV, radio, print, and Internet media. Also gives instructions for setting up a home-based digital music studio. Appendixes list merchant account sources, music publications, online music sites, and indie music organizations, and explain Usenet, search engine placement, writing press releases, and Internet radio. The author is a music marketing consultant. Annotation c. Book News, Inc., Portland, OR (booknews.com) (Barnes & Noble) The Midwest Book ReviewWritten by a recognized expert in online music marketing, Mark Curran's Sell Your Music: How To Profitably Sell Your Own Recordings Online is a comprehensive, user-friendly, step by step guide to using the Internet in order to make money from your own music. Sell Your Music contains extensive interviews with independent musicians who have made thousands of dollars, as well as tips, tricks, and techniques to reaching your target market and maximizing your profits while minimizing hassle. Highly recommended for all aspiring performers whether they are soloists or band members. (Midwest Book Review) Customer Reviews 'Extremely Useful Book! This book doesn't beat around the bush it gets right down to brass tacks of selling your own music over the internet. Curran covers all the bases, and gives detailed instructions, with plenty of diagrams. Easy to read, a great book.' - Ramsay Hogan, a musician from Rhode Island, June 11, 2003 (Barnes & Noble) 'This is a fantastic book I would recommend to any level of musician.' - Faith Rivera, Recording Artist, Emmy & Grammy Award Nominee (Amazon) 'Two thumbs up on an incredible book. Curran is a music marketing genius.' - Gary Roman, Rock Group Romulus (Baker & Taylor) - 'Curran leaves no stone unturned in his methodology for finding and marketing to an online audience' - Jeffrey Coronado - Alternative Music Press
There is a right way and a wrong way to use social media. Then there is THE TASTI D-LITE WAY.'The Tasti D-Lite Way is an example of how to turn the advent of social media into understandable, actionable strategies. Digest its rich content and you will find loyal customers lining up!'-Jon Luther, Chairman of Dunkin' Brands (Dunkin' Donuts, Baskin Robbins) and Chairman of Arby's Inc.'If you want to build a useable social media strategy in your company, this book is for you. It starts with a great brand, a savvy businessman who has built businesses before, and an information technology guru who is able to translate customer experiences into a strategy in a step-by-step approach. Read and enjoy the stories.'-Ken Walker, Chairman and CEO, Driven Brands, Inc. (Meineke, Maaco)'If you're facing stiff competition and truly want to understand the future of customer engagement innovation, then this book is for you.'-Steve Caldeira, President & CEO, International Franchise Association'Planet Tasti gets it: They know they aren't in the business of merely selling healthier frozen treats and smoothies-they're in the business of serving people. With the advent of social media, connecting with people will be table-stakes going forward. If you don't know what that means, read this book.'-Jenny Dervin, VP Corporate Communications, JetBlue Airways Corp.'Finally, a great social media marketing book from a brand's perspective. Jim and BJ have written an excellent, must-read story of triumph of a smaller business thanks to social media. Two likeable thumbs up!'-Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business'The Tasti D-Lite story offers valuable lessons for any business in the industry-whether it's selling frozen desserts or computers. . . . It's about creating enhanced experiences in an increasingly competitive economy. The authors get it, and so will you.'-Carmine Gallo, author of The Apple Experience and The Power of foursquareAbout the Book:One of the sweetest success stories of our time, the meteoric rise of Tasti D-Lite is almost legendary among business leaders and marketing directors. The company's uncanny grasp on the latest social media has helped it build a franchise as unique and irresistible as its lower-calorie desserts, with millions of devoted Tasti D-Lite customers from around the world. Now, in The Tasti D-Lite Way, industry pioneers James Amos and BJ Emerson reveal their best-kept secrets:'Tasti'-tested strategies for building a brand and growing a franchiseSocial media tips for creating content your customers will love Proven techniques for targeting Baby Boomers, Generation X, and Millennials Surefire ways to stay competitive in a media-driven marketplace New online tools for engaging customers and opening communications Anecdotal stories that promote awareness, transparency, and loyaltyIn addition to the Tasti D-Lite story, you'll find actionable steps and ideas for implementing and managing your brand presence within social networks. You'll learn how to keep your people and platforms on their toes and ready to go when new technologies hit the market. You'll learn why Google is your résumé, how to avoid 'social negligence,' why you need to respond via Twitter, how to make the most of the almighty #hashtag, and how to stay ahead in the race for transparency.The book also addresses hot trending topics such as privacy and transparency-so you can be sure that your customers are safe, secure, connected, and as passionate about your product as you are.Remember: you can't outsource relationships. This book shows you how to build relationships that really matter-and really pay off-The Tasti D-Lite Way.
Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. * Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service * Shows you how to effectively increase your visibility and promote your message via Twitter * Looks at the new promoted Tweets and Twitter lists * Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.
Wall Street Journal Bestseller Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook. There's no doubt about it. Mark Zuckerberg's creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world's population communicates, engages, and consumes information. If you run a business or plan to start one, you're probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right? At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook's meteoric rise, presented in actionable lessons anyone can apply-in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five 'P's of Facebook's success: PASSION-Keep your energy and commitment fully charged at all times by pursuing something you believe in PURPOSE-Don't just create a great product; drive a meaningful movement PEOPLE-Build powerful teams that can execute your vision PRODUCT-Create a product that is innovative, that breaks all the rules, that changes everything PARTNERSHIPS-Build powerful partnerships with people who fuel imagination and energize execution Packed with examples of Facebook's success principles in action-as well as those of Zappos, TOMS, Threadless, Dyson, and other companies-Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth. 'Think Like Zuck is a fascinating look at how entrepreneurial vision drives success. If you want more out of work than just a job, if you have the burning desire to build something of lasting value, then this is your guide.' -DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR 'Whether you're a seasoned business executive or the next Mark Zuckerberg in your dorm room right now, this book is a must-read! Two likeable thumbs up!' -DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business 'True success lies at the place where passion and purpose collide-this book will help you uncover yours.' -JOHN JANTSCH, bestselling author of Duct Tape Marketing and The Commitment Engine 'Think Like Zuck is a must-read for any innovator, social entrepreneur, or business owner looking to capitalize on the success of Facebook to propel and realize their own vision.' -SIMON MAINWARING, New York Times bestselling author of We First 'This book takes you on the ride of a lifetime and shows you how YOU can be successful! The question is: What does it take? Ekaterina gives us the answers!' -JEFFREY HAYZLETT, bestselling author of Running the Gauntlet and global business celebrity 'In Think Like Zuck, you will find important principles to infuse meaning into your business strategies and inspire change. Don't just read this book; use it.' -SHAWN ACHOR, author of the international bestseller The Happiness Advantage
Get the latest tweets, tools, tips, and techniques andkick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than50 million tweets posted per day, Twitter poses a plethora ofmarketing possibilities. Boasting more than 50 percent new orupdated content, this fun and friendly second edition reflects thelatest features that Twitter has implemented to make the servicemore appealing to business users. Twitter Marketing For Dummies,2nd Edition helps you build a following, promoteyour product, and drive more traffic to your Web site. * Details the changes to Twitter since the previous edition andexplores the newest features and functionality that Twitter nowoffers to businesses looking to market their product on thefastest-growing social networking service * Shows you how to effectively increase your visibility andpromote your message via Twitter * Looks at the new promoted Tweets and Twitter lists * Delves into the marketing possibilities that exist with the newfeature of sharing tweets on other social networking sites So stop twiddling your thumbs and start tweeting today with theTwitter marketing advice shared within the pages of TwitterMarketing For Dummies, 2nd Edition.