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Inside out communication of Christian Dior
50,40 € *
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"In the luxury goods market the commercial marketing communication to end users is rather limited, has low reach and effect. Instead more direct response, brand preference and loyalty is achieved by integrated marketing tactics and delivering the complete quality of the product-service..." The writing aims to corroborate the benefit of effective internal communication, to outline the importance of internal marketing in strategical questions as well as in change management, to distinguish between internal communication and internal marketing and emphasize the importance of combining them and last but not least to point out the possible frames which facilitate the inside-out brand communication. The writing is concentrated on inside out communication of Christian Dior s brand in Tallinna Kaubamaja s Beauty department.

Anbieter: Dodax AT
Stand: 19.01.2020
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Creating Customer Value Through Strategic Marke...
106,99 € *
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Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.

Anbieter: Dodax
Stand: 19.01.2020
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Creating Customer Value Through Strategic Marke...
109,99 € *
ggf. zzgl. Versand

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.

Anbieter: Dodax AT
Stand: 19.01.2020
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Indian Writing in English and Issues of Visual ...
55,47 € *
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This book examines the use of book covers as marketing devices, asking what exactly they communicate to their readers and buyers, and what images they associate with a genre and create about a culture. Focusing on Indian women's writing in English, it combines the study of text with the study of materiality of the book.

Anbieter: Dodax AT
Stand: 19.01.2020
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Indian Writing in English and Issues of Visual ...
52,65 € *
ggf. zzgl. Versand

This book examines the use of book covers as marketing devices, asking what exactly they communicate to their readers and buyers, and what images they associate with a genre and create about a culture. Focusing on Indian women's writing in English, it combines the study of text with the study of materiality of the book.

Anbieter: Dodax
Stand: 19.01.2020
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Businesswomen, dabblers, revivalists or conmen?
68,00 € *
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This book is a study of selling and salespeople. Moreover, this is a study of reading, writing and rethinking academic, network marketing (NM) practitioner and media texts of selling and salespeople especially in social settings, such as in the network marketing (NM) context. The focus of this book is to examine two intertwined issues. Firstly, it wishes to explore and challenge concurrent representations of selling and salespeople within the academic community. Secondly, it wants to create an understanding of controversial representations and conflicting opinions of network marketing within academic and practitioner communities and in the media. Thus, firstly, this book provides new epistemological and methodological insights into mainstream academic sales studies and, secondly, creates new knowledge concerning a neglected marketing area, namely network marketing.

Anbieter: Dodax
Stand: 19.01.2020
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Businesswomen, dabblers, revivalists or conmen?
70,00 € *
ggf. zzgl. Versand

This book is a study of selling and salespeople. Moreover, this is a study of reading, writing and rethinking academic, network marketing (NM) practitioner and media texts of selling and salespeople especially in social settings, such as in the network marketing (NM) context. The focus of this book is to examine two intertwined issues. Firstly, it wishes to explore and challenge concurrent representations of selling and salespeople within the academic community. Secondly, it wants to create an understanding of controversial representations and conflicting opinions of network marketing within academic and practitioner communities and in the media. Thus, firstly, this book provides new epistemological and methodological insights into mainstream academic sales studies and, secondly, creates new knowledge concerning a neglected marketing area, namely network marketing.

Anbieter: Dodax AT
Stand: 19.01.2020
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How to Write a Marketing Plan
13,90 € *
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How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

Anbieter: Dodax
Stand: 19.01.2020
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A study of reputation issues for spiritual comm...
39,90 € *
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The book is mainly a Case Study of a spiritual community located in Estonia. As person of interest in Yoga as well as business and marketing, I had to find a link between those for my final thesis in Marketing. It is also an overview and introductory of the teaching that can be received in the spiritual community. I have been living and practicing at that location for many years now, so I wanted to combine my interests into yoga with my practices of sales and marketing. Hope that You enjoy reading it as much as I enjoyed writing it.

Anbieter: Dodax
Stand: 19.01.2020
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