In addition to an extensive theoretical foundation, Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications.
Digital Advertising and Marketing Communication:
Integrated Marketing Communication:Creating Spaces for Engagement
Sports Marketing and the Psychology of Marketing Communication:
Marketing Communications: John Egan
Essentials of Marketing Communications: Chris Fill