Angebote zu "Dummies" (80 Treffer)

Marketing für Dummies
€ 22.99 *
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Egal ob Sie sich mit einem kleinen Unternehmen selbstständig machen wollen oder in einer großen Firma arbeiten, gutes und ideenreiches Marketing ist das A und O für den Erfolg jedes Unternehmens! Die Marketing-Expertin Jeanette McMurtry vermittelt Ihnen in diesem Buch alle Grundlagen, Trends und Strategien für ein erfolgreiches Marketing. Angefangen bei der Aufstellung eines Marketingplans, der Ihr Budget nicht aus der Bahn wirft, erfahren Sie hier Schritt für Schritt, welche Möglichkeiten sich Ihnen im Marketing-Alltag bieten und auf welchen Wegen Sie Ihre Zielgruppe am besten erreichen. Zahlreiche Beispiele aus der Praxis zeigen Ihnen, was Sie beim Schalten von Anzeigen für Print, Radio, Fernsehen und Internet beachten sollten und wie Sie größere Veranstaltungen optimal vorbereiten.

Anbieter: buecher.de
Stand: Mar 20, 2019
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Digitales Marketing für Dummies
€ 24.99 *
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Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? ´´Digitales Marketing für Dummies´´ beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

Anbieter: buecher.de
Stand: Mar 20, 2019
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Marketing Automation For Dummies
€ 22.99 *
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Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. * Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation * This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them * Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions * Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.

Anbieter: buecher.de
Stand: Mar 20, 2019
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Marketing For Dummies
€ 22.99 *
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The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you´re a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You´ll learn where to find your people, and how to give them what they want--how they want it--using behavioral techniques. You´ll discover inexpensive online marketing and promotion tools, proving that budget doesn´t have to be an insurmountable obstacle. You´ll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today! Today´s marketing treats every aspect of customer interaction--including customer service and the product itself--as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward. Turn web visibility into real-world traffic and sales Reach the right people at the right time Develop a cohesive marketing plan for any budget Source locally, market dynamically, and connect with your community Whether you´re looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.

Anbieter: buecher.de
Stand: Mar 20, 2019
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Marketing für Wirtschaftswissenschaftler für Du...
€ 19.99 *
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Steht Marketing auf Ihrem Studienplan? Dieses Buch bietet einen lesefreundlichen Überblick über dieses spannende Thema und alle prüfungsrelevanten Inhalte der Marketingvorlesung. Alexander Deseniss zeigt Ihnen, wie Sie Marktforschung betreiben und das Konsumentenverhalten beobachten, mit Hilfe dieser Informationen Marketingstrategien entwickeln und dann den richtigen Marketing-Mix auswählen, um Ihr Produkt oder Ihre Dienstleistung optimal zu bewerben. Anhand von praxisnahen Beispielen aus dem Marketingalltag stellt er die typischen Einsatzfelder des Marketing vor und gibt Tipps, wie Sie sich am besten auf Ihre Marketingprüfung vorbereiten.

Anbieter: buecher.de
Stand: Mar 20, 2019
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Social Media Marketing For Dummies
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The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks--and it´s an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you´ll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. * Gives you an overview of your social media marketing choices * Covers giving social license to employees and metrics * Provides the latest trends in social media marketing * Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you´re a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.

Anbieter: buecher.de
Stand: Mar 20, 2019
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Digital Marketing All-In-One for Dummies
€ 32.99 *
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Anbieter: buecher.de
Stand: Mar 20, 2019
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Marketing für Dummies als Buch von Jeanette McM...
€ 22.99 *
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Marketing für Dummies:Für Dummies Lernen leichter gemacht. 5. Auflage Jeanette McMurtry

Anbieter: Hugendubel.de
Stand: Feb 27, 2019
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Account-Based Marketing For Dummies
€ 22.99 *
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Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today´s highly digitized world. You´ll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You´ll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you´re a member of a sales or marketing team already using a CRM tool who´s looking to increase your reach, Account-Based Marketing For Dummies has you covered! ´´Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it´s important, and how to do it. Any business marketing professional will benefit from a look at this book.´´- David Raab, Founder at Raab Associates´´If you´re reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too.´´ - Megan Heuer, Vice President and Group Director, SiriusDecisions ´´Like a Hollywood agent, marketing´s job is to get sales the ´audition,´ not the part. Account-based marketing is the key to maximizing the number of the ´right´ auditions for your sales team, and Account-Based Marketing For Dummies explains how.´´ - Joe Chernov, VP of Marketing at InsightSquared ´´Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how.´´ - Scott Brinker, Author of Hacking Marketing ´´Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results.´´ - Sean Zinsmeister, Senior Director of Product Marketing, Infer ´´The book may be titled ´...for dummies´, but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike.´´ Scott Vaughan, CMO, Integrate

Anbieter: buecher.de
Stand: Mar 20, 2019
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Marketing For Dummies als eBook Download von Al...
€ 17.99 *
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(€ 17.99 / in stock)

Marketing For Dummies: Alexander Hiam

Anbieter: Hugendubel.de
Stand: Mar 11, 2019
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