Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.
CIM Revision Cards Marketing Fundamentals:2. Auflage Maggie Jones
Fundamentals of Marketing:Marketing Excellence, Branding, Positioning Faustino Taderera
The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today´s graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies. It examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.
CIM Coursebook 03/04 Marketing Fundamentals: Frank Withey
CIM Coursebook Marketing Fundamentals 07/08: Frank Withey, Geoff Lancaster
A/E/C Marketing Fundamentals:Your Keys to Success Julie Huval, Holly R. Bolton, Ronald D. Worth
The Fundamentals of Marketing: Edward Russell