Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.
Marketing Fundamentals for Future Professionals: Bruce Robertson
CIM Revision Cards 05/06: Marketing Fundamentals: marketing Knowledge
Fundamentals of Marketing:Marketing Excellence Branding Positioning Faustino Taderera
CIM Coursebook 06/07 Marketing Fundamentals: Frank Withey/ Geoff Lancaster
CIM Coursebook Marketing Fundamentals 07/08: Frank Withey/ Geoff Lancaster
A/E/C Marketing Fundamentals:Your Keys to Success Julie Huval/ Holly R. Bolton/ Ronald D. Worth
Fundamentals of Marketing: Marilyn A Stone