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Fundamentals of Marketing
81,30 € *
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Faustino Taderera, the celebrity and towering figure, is one of the finest International Business and Marketing brains, icons and gurus nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler, the Caterpillar, the Rollercoaster and King Solomon." This book, Fundamentals of Marketing, his 47th book, is a breakthrough and unique companion for marketing students, professors and practitioners and has a lot of breakthrough research papers by the author and others. It is now accepted worldwide that good marketing management is only possible where there is good national governance, otherwise it will be wasted effort at firm or micro-level as corrupt and incompetent politicians destroy value. A zero tolerance to corruption is now necessary for every firm/organization. Faustino Taderera is now one of the world's most eminent and distinguished international marketing strategists. Faustino always says, "Golden fish have no hiding place. I am the Socrates, Aristotle, Plato, Solomon and Joseph of my time, the Gift of Zimbabwe, Africa and the World." He is a much sought after global academic and professional BRAND.

Anbieter: Dodax AT
Stand: 18.01.2020
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Taderera, Faustino: Fundamentals of Marketing
79,00 € *
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Erscheinungsdatum: 08/2010, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Fundamentals of Marketing, Titelzusatz: Marketing Excellence, Branding, Positioning, Autor: Taderera, Faustino, Verlag: LAP Lambert Acad. Publ., Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 692, Informationen: Paperback, Gewicht: 1046 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 18.01.2020
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ISBN Fundamentals of Marketing 408 Seiten Englisch
57,20 € *
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Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not?Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skilful practice.Covering the most essential theories and latest trends, this book take you from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization. With cases featuring international companies such as YouTube, Kopparberg, and Nestlé, and exploring issues such as greenwashing, guilt appeals, and responsible branding, the book goes beyond marketing theory to illustrate marketing at work in the business world, andhow it can be used to promote a company's success.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further and read in depth on selected topics.A fully integrated Online Resource Centre allows you to learn from real-life marketers whose video interviews expand on the book's Case Insights to offer a more in-depth view of their world. From Withers Worldwide to Aston Martin, Lanson International to Spotify, household names as well as SMEs and online businesses discuss their real-life marketing dilemmas and how they navigated their way to a positive outcome. Test bank questions, internet activities, and web links also allow you to testyour learning and explore key concepts further.Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing.The book is accompanied by an Online Resource Centre that features:For everyone:Case Insight videosLibrary of video linksWorksheetsFor students:Author audio podcastsMultiple-choice questionsFlashcard glossariesEmployability guidance and marketing careers insightsInternet activitiesResearch insightsWeb linksFor lecturers:VLE contentPowerPoint slidesTest bankEssay questionsTutorial activitiesMarketing resource bankPointers on answering the discussion question at the end of each chapter of the bookFigures and tables from the book in electronic formatTranscripts of the Case Insight videos

Anbieter: Dodax AT
Stand: 18.01.2020
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ISBN Fundamentals of Marketing 408 Seiten Englisch
55,60 € *
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Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not?Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skilful practice.Covering the most essential theories and latest trends, this book take you from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization. With cases featuring international companies such as YouTube, Kopparberg, and Nestlé, and exploring issues such as greenwashing, guilt appeals, and responsible branding, the book goes beyond marketing theory to illustrate marketing at work in the business world, andhow it can be used to promote a company's success.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further and read in depth on selected topics.A fully integrated Online Resource Centre allows you to learn from real-life marketers whose video interviews expand on the book's Case Insights to offer a more in-depth view of their world. From Withers Worldwide to Aston Martin, Lanson International to Spotify, household names as well as SMEs and online businesses discuss their real-life marketing dilemmas and how they navigated their way to a positive outcome. Test bank questions, internet activities, and web links also allow you to testyour learning and explore key concepts further.Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing.The book is accompanied by an Online Resource Centre that features:For everyone:Case Insight videosLibrary of video linksWorksheetsFor students:Author audio podcastsMultiple-choice questionsFlashcard glossariesEmployability guidance and marketing careers insightsInternet activitiesResearch insightsWeb linksFor lecturers:VLE contentPowerPoint slidesTest bankEssay questionsTutorial activitiesMarketing resource bankPointers on answering the discussion question at the end of each chapter of the bookFigures and tables from the book in electronic formatTranscripts of the Case Insight videos

Anbieter: Dodax
Stand: 18.01.2020
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Fundamentals of Business-to-Business Marketing
69,89 € *
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Erscheinungsdatum: 24.03.2015, Medium: Buch, Einband: Gebunden, Titel: Fundamentals of Business-to-Business Marketing, Titelzusatz: Mastering Business Markets, Auflage: 2015, Redaktion: Geiger, Ingmar // Kleinaltenkamp, Michael // Plinke, Wulff // Wilkinson, Ian, Verlag: Springer International Publishing, Sprache: Englisch, Schlagworte: Absatz // Marketing // Vermarktung // Strategisches Management // Marketing und Vertrieb, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 340, Informationen: HC runder Rücken kaschiert, Gewicht: 649 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 18.01.2020
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Tafida, Ahmadu: Fundamentals of Fish Marketing ...
49,00 € *
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Erscheinungsdatum: 08/2012, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Fundamentals of Fish Marketing in Nigeria, Titelzusatz: Issues, challenges and the way forward, Autor: Tafida, Ahmadu, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 100, Informationen: Paperback, Gewicht: 165 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 18.01.2020
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Jesness, O: Fundamentals of Cooperative Marketi...
10,29 € *
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Erscheinungsdatum: 14.01.2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: The Fundamentals of Cooperative Marketing for Farmers - With Information on Membership, History and Standardisation, Autor: Jesness, O. B., Verlag: Carveth Press, Sprache: Englisch, Schlagworte: TECHNOLOGY & ENGINEERING // General, Rubrik: Technik allgemein, Seiten: 26, Informationen: Paperback, Gewicht: 48 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 18.01.2020
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Weld, L: Fundamentals of Marketing Farm Product...
10,29 € *
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Erscheinungsdatum: 14.01.2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: The Fundamentals of Marketing Farm Products - With Information on Business Methods for Farmers, Autor: Weld, L. D. H., Verlag: Clapham Press, Sprache: Englisch, Schlagworte: TECHNOLOGY & ENGINEERING // General, Rubrik: Technik allgemein, Seiten: 26, Informationen: Paperback, Gewicht: 48 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 18.01.2020
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Marketing Fundamentals, Volume 1 - Verhage, Bronis
2,79 € *
zzgl. 3,99 € Versand
Anbieter: reBuy
Stand: 18.01.2020
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