Angebote zu "Global" (459 Treffer)

Principles of Marketing, Global Edition
57,99 € *
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For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it´s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today´s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Anbieter: buecher.de
Stand: 02.10.2019
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Global Marketing
53,99 € *
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For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors´ goal has been to write a book that´s authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Personalize Learning with Pearson Pearson MyLab Marketing Pearson Pearson MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Pearson Pearson MyLab Marketing not included. Students, if Pearson Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information

Anbieter: buecher.de
Stand: 02.10.2019
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Global Marketing
49,99 € *
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´´All good marketing is local. Global companies know this and are going ´´glocal´´.There is also a trend towards the ´Internet of Everything´, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing.´´ Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University In this era of increased globalisation, if there´s one textbook that today´s students and tomorrow´s marketers need to read, it´s Svend Hollensen´s world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level.

Anbieter: buecher.de
Stand: 02.10.2019
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Marketing Management, Global Edition
55,99 € *
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For undergraduate and graduate courses in marketing management. The gold standard for today´s marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competitive advantage, they need a textbook that reflects the best of today´s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today´s marketing theory and practice. The Fifteenth Edition is fully integrated with MyLab Marketing and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Please note that the product you are purchasing does not include MyLab Marketing. MyLab Marketing Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyLab Marketing, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyLab Marketing to accelerate your learning? You need both an access card and a course ID to access MyLab Marketing. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyLab Marketing at a reduced price by purchasing a pack containing a copy of the book and an access code for MyLab Marketing (ISBN:9781292092737) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.MyLab Marketing.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Anbieter: buecher.de
Stand: 02.10.2019
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Global Marketing, Global Edition
52,99 € *
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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketing´s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Marketing MyLab(TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Anbieter: buecher.de
Stand: 06.10.2019
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The Global Marketing
39,90 € *
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The globalization of the current market places many new demands on the marketing specialist. Not only do important decisions need to be made about which markets and segments of countries to participate in and which entry modes to use, but a marketing professional must also contribute to the formulation of marketing strategies for these countries and to coordinating their implementation. The first chapter of this report presents the strategic concepts of marketing, the goals and principles of global marketing and the relevant strategies. In the second chapter, we analyze the global marketing environment by focusing on the economic, social, political and technological factors to consider before the business becomes globalized. While the third chapter shows how to improve business innovation in the global market, the forth chapter deals with different techniques for conducting an international market research, improving marketing communication and determining the attractive country. The second part uses Amazon as a case study organization to criticize the statement: ´´The best marketing strategies aren´t top down, they´re outside in, starting with the customers´ needs and wants´´

Anbieter: buecher.de
Stand: 10.10.2019
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International marketing- Global Perspective als...
61,99 € *
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International marketing- Global Perspective:international marketing Kefah Njenga

Anbieter: Hugendubel.de
Stand: 02.10.2019
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Global Marketing, Global Edition (eBook, PDF)
33,95 € *
ggf. zzgl. Versand

For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors´ goal has been to write a book that´s authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Personalize Learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Anbieter: buecher.de
Stand: 03.10.2019
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Marketing Research, Global Edition
51,99 € *
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For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.

Anbieter: buecher.de
Stand: 06.10.2019
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