Angebote zu "Hanlon" (6 Treffer)

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Hanlon, Annmarie: Digital Marketing
46,09 € *
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Erscheinungsdatum: 05.02.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Digital Marketing, Titelzusatz: Strategic Planning & Integration, Autor: Hanlon, Annmarie, Verlag: Sage Publications Ltd., Sprache: Englisch, Schlagworte: Electronic Marketing // Online-Marketing // Marketing // Electronic Commerce // Absatz // Vermarktung // BUSINESS & ECONOMICS // E-Commerce // Internet Marketing, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 395, Herkunft: GROSSBRITANNIEN (GB), Gewicht: 1188 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 12.08.2020
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Hanlon, Annmarie: Quick Win Digital Marketing
22,19 € *
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Erscheinungsdatum: 01.07.2009, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Quick Win Digital Marketing, Autor: Hanlon, Annmarie // Akins, Joanna, Verlag: Oak Tree Press, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Marketing // General, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 226, Informationen: Paperback, Gewicht: 316 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 12.08.2020
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Hanlon, Annmarie: Quick Win Social Media Marketing
30,19 € *
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Erscheinungsdatum: 15.01.2014, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Quick Win Social Media Marketing, Titelzusatz: Answers to Your Top 100 Social Media Marketing Questions, Autor: Hanlon, Annmarie, Verlag: Oak Tree Press, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // E-Commerce // Internet Marketing, Rubrik: Wirtschaft // Einzelne Wirtschaftszweige, Seiten: 176, Informationen: Paperback, Gewicht: 236 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 12.08.2020
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Hanlon, Martha: Customers Are the Answer to Eve...
20,19 € *
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Erscheinungsdatum: 01.11.2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Customers Are the Answer to Everything, Titelzusatz: How to Get and Keep All the Customers Your Business Wants, Autor: Hanlon, Martha // Williams, Chris, Verlag: Morgan James Publishing, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Customer Relations, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 210, Informationen: Paperback, Gewicht: 287 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 12.08.2020
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Primalbranding
19,90 CHF *
zzgl. 3,50 CHF Versand

“Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book.” —Daniel H. Pink, author of When: The Scientific Secrets of Perfect Timing In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers, revealing the seven components that will help every company and marketer capture the public imagination—and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, and breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primalbranding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image, from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primalbranding presents a world of new possibilities for everyone trying to spark public appeal—and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

Anbieter: Orell Fuessli CH
Stand: 12.08.2020
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