For undergraduate courses on the principles of marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value - creating it and capturing it - drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Pearson Pearson MyLab Marketing is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenburg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves! Although Charles River Editors´ Marketing Series is geared toward business-oriented listeners, the concepts of marketing can help people in all walks of life, including consumers. In this introduction to marketing, an MBA will walk you through all the necessary components of a successful marketing strategy in less than 30 minutes, with chapters on Advertising, Branding (both Personal and Business), Demographics/Segments, Strategy/Planning, Marketing to Businesses vs. Consumers, Online and Offline Marketing, and Research. This introduction will help you understand marketing and get familiar with both key terms and practices, providing examples from the business world to help illustrate each point. So let this be your crash course in Marketing 101 for the 21st century! 1. Language: English. Narrator: Mark Norman. Audio sample: http://samples.audible.de/bk/acx0/119834/bk_acx0_119834_sample.mp3. Digital audiobook in aax.
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