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The ABCs of Marketing: New Ways to Market with ...
9,95 € *
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It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely, the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves! Although Charles River Editors Marketing Series is geared toward business-oriented listeners, the concepts of marketing can help people in all walks of life including consumers. A new crop of media has begun to take over the minds and attention of consumers in the marketplace. Any marketer with the goal of capturing attention of consumers and achieving the vision set forth should be aware and understand how these mediums can be used and what makes the most sense for their particular organization. New Media or Media 2.0 will wade marketers into the deep waters by identifying core landmarks to orientate themselves with in this changing terrain. You’ll learn about:Using social networks like Facebook, Twitter, and Pinterest Location-based marketing like Facebook Places, foursquare, and LooptThe advantages of QR codesUtilizing bloggingUsing YouTube and Vimeo for marketingGroupon and Living SocialAnd more!Consider this a crash course in Marketing 101 for the 21st century!   1. Language: English. Narrator: Mark Norman. Audio sample: http://samples.audible.de/bk/acx0/120314/bk_acx0_120314_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 12.08.2020
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The Road to Making Money Online , Hörbuch, Digi...
9,95 € *
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Internet success. You might be wondering how this really occurs. Well, your road trip to Internet marketing success is never really finished; you simply keep traveling and reaching new landmarks along the way. Once we have a destination, we can use the following road map to plan our trip. Digital era has brought a lot of changes in the concept of marketing as well as widened the horizon for individuals and companies to sell their products, concepts, and services to the world almost instantaneously. The key advantage is that one gets potential clients all over the world, and one can communicate his ideas to the furthest corner of the world almost without any time delay. In the audiobook, we will tackle some of the key areas of how an individual and a company benefits. We will go through one-by-one the things you need to check and prepare for your Internet marketing success. Before you start your road trip, you need to make sure that you have a suitable vehicle and all the gear you need to reach your destination. 1. Language: English. Narrator: John Fiore. Audio sample: http://samples.audible.de/bk/acx0/111281/bk_acx0_111281_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 12.08.2020
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Insights, Contexts and Frontiers of Marketing T...
79,00 € *
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This book aims to demonstrate the theoretical importance of devising the insights, contexts, and frontiers to keep marketing thought process as foresightful and insightful as possible. The main argumentation and message, this book is devoted to get across, is to invite the serious and diligent marketing researcher who is committed to advancing the cause and contribution of this universal science to deliberately embark on one or more of these venues. Therefore, this venue-wise research endeavors into any of these major destinations requires a clear definition of the main landmarks of these destinations and a clear configuration of the landscape of each destination ultimate end. It is strongly believed by the authors that marketing thought can be significantly and progressively advanced through the deliberate and rigorous research pursuits of the three road maps.

Anbieter: Dodax
Stand: 12.08.2020
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Harry Potter Fandom
45,00 € *
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The Harry Potter fandom is a large international and informal community drawn together by J. K. Rowling's Harry Potter series. The fandom works through the use of many different forms of media, including web sites, fan fiction, podcasts, fan art and songvids. Harry Potter fan fiction, stories based on the series but written by fans and distributed online, is the most searched-for subject of all fan fiction on the web, surpassing even those in the Star Trek fandom, or Trekdom. However, the fandom not only interacts online in Internet forums, but also gathers at scholarly fan conventions, tours of iconic landmarks relevant to the books and production of the films, and parties held for the midnight release of each book and film. By the fourth Harry Potter book, the legions of Harry Potter fans had grown so large that considerable security measures were taken to ensure that no book was purchased before the official release date Studies on the fandom have shown that both children and adults are fans, despite Rowling's original marketing of the books towards children aged nine to twelve.

Anbieter: Dodax
Stand: 12.08.2020
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Natural Resources, Taxation, and Regulation
54,90 CHF *
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The field of natural resource economics is a broad one, and the fourteen essays included in this volume scope out major landmarks that exist in this vast territory. The essays' subjects include an examination of media bias in the environmental/resource management debate; a comparison between lobbying efforts in the United States and in Australia in support of policies that benefit farmers; an exploration of the historical evolution of land and forestry management policies among developed nations; a look at the origins of resource economics in the US; a case analysis of Norway's experiences with oil exploration and recovery and the international marketing of this resource for cash; and a section contemplating Georgist perspectives on resource utilization and financing. This book is a robust and wide-ranging collection in its inclusion of topics and conceptual approaches to natural resource economics.

Anbieter: Orell Fuessli CH
Stand: 12.08.2020
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Natural Reources Taxation
230,00 CHF *
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The field of natural resource economics is a broad one, and the fourteen essays included in this volume scope out major landmarks that exist in this vast territory. The essays' subjects include an examination of media bias in the environmental/resource management debate; a comparison between lobbying efforts in the United States and in Australia in support of policies that benefit farmers; an exploration of the historical evolution of land and forestry management policies among developed nations; a look at the origins of resource economics in the US; a case analysis of Norway's experiences with oil exploration and recovery and the international marketing of this resource for cash; and a section contemplating Georgist perspectives on resource utilization and financing. This book is a robust and wide-ranging collection in its inclusion of topics and conceptual approaches to natural resource economics.

Anbieter: Orell Fuessli CH
Stand: 12.08.2020
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Irresistible Persuasion
17,90 CHF *
zzgl. 3,50 CHF Versand

'Businesses fail because they fail to persuade. Persuasion is a process that, when mastered, can be applied beneficially to all or any aspects of business or life!. But getting exactly what you want is not easy. Why? Because for most of the time, most of us have no idea what it is that we do want. Knowing exactly what it is that you want, before persuading someone to give it to you is the key to irresistible persuasion. The best way to view this process is as a journey. Choose your start and finish point, so that you can always tell if you are on the right track and how far you are away from your destination. Where are you now? Where do you want to get to? And what obstacles and landmarks will there be along the way? Successful persuasion is a journey from A to B. Irresistible Persuasion shows you how to steer people your way. PART 1 - PLANNING THE TRIP 1. Get the Map Out! 2. Where Am I? Where Are You? 3. Who Am I Persuading? 4. Take Me to Your Leader (am I talking to the right person?) PART 2 - THE JOURNEY 5. What Have I Got to Offer? Setting out your stall. 6. Persuasion Techniques and Tactics. A box of tricks and wheezes or, our tool box! PART 3 - ARE WE THERE YET? 7. How Am I Doing? How Do I Look? How Do I Sound? 8. What more can I offer or concede? Or Over the Rivers and Into the Mountains 9. Asking for More PART 4 - WHAT CAN PERSUASION DO FOR MY BUSINESS? Persuasive marketing, Persuasive selling and Persuasive management'--

Anbieter: Orell Fuessli CH
Stand: 12.08.2020
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Simca vehicles
26,90 CHF *
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Source: Wikipedia. Pages: 23. Chapters: Abarth Simca 2000, Matra Bagheera, Matra Murena, Matra Rancho, Simca 1000, Simca 1100, Simca 1200S, Simca 1300/1500, Simca 1307, Simca 5, Simca 6, Simca 8, Simca 9, Simca Alvorada, Simca Ariane, Simca Aronde, Simca Chambord (Brazilian model), Simca do Brasil, Simca Esplanada, Simca Profissional, Simca Vedette. Excerpt: The Simca 1000 was a small, rear-engined, four-door saloon manufactured by the French automaker Simca from 1961 to 1978. The car was inexpensive and, at the time of launch, quite modern, with a brand-new inline-4 watercooled engine of (at this stage) 944cc. Production began on 27 July 1961, with the official launch taking place at the Paris Motor Show on 10 October 1961. At the time of the launch, cars could be ordered in one of three colours (red/rouge tison, egg-shell blue/bleu pervenche or off-white/gris-princesse). However, the show stand featured two additional body colours and the range of colours available to customers was soon expanded. The company's marketing strategy was characteristically imaginitive, and having acquired a Paris taxi business in 1958, in November 1961 Simca replaced 50 of that company's Simca Ariane based taxis with 50 much smaller (but evidently spacious enough for the relatively short journeys normally undertaken by taxi) Simca 1000s: thus the stylish little car, often with iconic Paris landmarks in the background, quickly became a familiar sight on the capital's roads. Pictures of Simca 1000s working as Paris taxis turned up in the press. It was nevertheless made clear that this was not a permanent change and after a few months the red and black Simca 1000 taxis were removed from circulation and replaced with more conventionally sized taxis. Use of the RR layout was a first for Simca, although leading auto-makers in France and Germany had been applying it to mainstream small cars for more than a decade. In addition to the rear engine, the fuel tank of the Simca 1000 was located in the rear, behind the rear passenger seat. This gave the car a 35/65 front/rear weight distribution, with an extremely light and nimble front end and a responsive oversteer on curvy roads. The interior was considered 'surprisingly' spacious for this class of car, with plenty of space for four, although the luggage locker under the front hood/bonnet offered onl

Anbieter: Orell Fuessli CH
Stand: 12.08.2020
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Landmark Cases in Intellectual Property Law
125,90 CHF *
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This volume explores the nature of intellectual property law by looking at particular disputes. All the cases gathered here aim to show the versatile and unstable character of a discipline still searching for landmarks. Each contribution offers an opportunity to raise questions about the narratives that have shaped the discipline throughout its short but profound history. The volume begins by revisiting patent litigation to consider the impact of the Statute of Monopolies (1624). It continues looking at different controversies to describe how the existence of an author's right in literary property was a plausible basis for legal argument, even though no statute expressly mentioned authors' rights before the Statute of Anne (1710). The collection also explores different moments of historical significance for intellectual property law: the first trade mark injunctions; the difficulties the law faced when protecting maps; and the origins of originality in copyright law. Similarly, it considers the different ways of interpreting patent claims in the late nineteenth and twentieth century; the impact of seminal cases on passing off and the law of confidentiality; and more generally, the construction of intellectual property law and its branches in their interaction with new technologies and marketing developments. It is essential reading for anyone interested in the development of intellectual property law.

Anbieter: Orell Fuessli CH
Stand: 12.08.2020
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