Angebote zu "Luxury" (49 Treffer)

Luxury Marketing
70,99 € *
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_ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.

Anbieter: buecher.de
Stand: 02.10.2019
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Luxury Marketing als Buch von
96,49 € *
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Luxury Marketing:A Challenge for Theory and Practice

Anbieter: Hugendubel.de
Stand: 02.10.2019
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Luxury Marketing als eBook Download von
94,99 € *
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(94,99 € / in stock)

Luxury Marketing:A Challenge for Theory and Practice

Anbieter: Hugendubel.de
Stand: 02.10.2019
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Luxury Marketing als Buch von
96,49 € *
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Luxury Marketing:A Challenge for Theory and Practice. Auflage 2013

Anbieter: Hugendubel.de
Stand: 02.10.2019
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Marketing Luxury Goods Online als Buch von Phil...
66,95 € *
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Marketing Luxury Goods Online: Philipp Nikolaus Kluge

Anbieter: Hugendubel.de
Stand: 04.09.2019
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Marketing luxury and fashion through Bollywood ...
21,99 € *
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Marketing luxury and fashion through Bollywood:Current practices opportunities and challenges Maxime de Techtermann

Anbieter: Hugendubel.de
Stand: 02.10.2019
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The Luxury Strategy
31,99 € *
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This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical ´anti-laws´ of successful luxury brand management.

Anbieter: buecher.de
Stand: 02.10.2019
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Marketing of Luxury Cruise Liners als Buch von ...
68,00 € *
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Marketing of Luxury Cruise Liners:Segmentation Satisfaction and Future Patronage of Cruise Travellers ANTONIO LOBO

Anbieter: Hugendubel.de
Stand: 04.09.2019
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Kapferer on Luxury
27,99 € *
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Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

Anbieter: buecher.de
Stand: 02.10.2019
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