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Kern Foxworth, Marilyn: Aunt Jemima, Uncle Ben,...
46,79 € *
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Erscheinungsdatum: 30.11.1994, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Aunt Jemima, Uncle Ben, and Rastus, Titelzusatz: Blacks in Advertising, Yesterday, Today, and Tomorrow, Autor: Kern Foxworth, Marilyn, Verlag: Praeger, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Advertising & Promotion, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 254, Informationen: Paperback, Gewicht: 392 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 29.09.2020
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Vom Produkt zur Marke - Vom Menschen zur Marke
148,00 € *
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Diplomarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1, Hochschule Mittweida (FH) (Medien), Sprache: Deutsch, Abstract: Inhaltsangabe:Problemstellung: Durch die Vermarktung David Beckhams ist Real Madrid der reichste Verein der Welt. Sein Nebenberuf Fussballprofi sein Hauptberuf Markenartikel . So der Sat1-Fußballmoderator OLIVER WELKE beim Championsleague-Spiel Real Madrid gegen Bayer 04 Leverkusen im Herbst 2004 über Fußballspieler David Beckham. Paris Hilton ist eine Marke. Die Marke ist das, was ich der Öffentlichkeit zeige. Die Person, der Mensch, das bin ich, wenn ich alleine bin. sagte Paris Hilton, selbsternanntes Partygirl und Hotelerbin, in einem Bericht auf der Internetseite des Magazins STERN. Längst ist Beckenbauer eine Marke geworden. , so CHRISTOF SIEMES in einem Portrait in DIE ZEIT über den Aufsichtsratvorsitzenden der Bayern München AG und Aushängeschild des deutschen Fußballs, Franz Beckenbauer.Diese Liste ließe sich mit Aussagen sicherlich noch ergänzen. Dass sich Menschen wie ein Unternehmen, eine Veranstaltung oder ein Produkt vermarkten lassen, ist unbestritten. Beispiele dafür gibt es genug. David Beckham brachte mit seinem Wechsel zum Fußball-Club Real Madrid dem spanischen Verein einen wahren Geldsegen: Innerhalb kurzer Zeit waren die Trikots mit David Beckhams Rückennummer, der 23 , ausverkauft. Ein paar Monate später gab Real Madrid bekannt, dass von seinem Trikot über eine Million Exemplare verkauft wurden. Bedenkt man, dass die Fan-Trikots zu einem Stückpreis von 79 Euro feilgeboten wurden und der Umsatzanteil Real Madrids bei zehn Prozent lag, kam der Verein auf einen Verkaufserlös von etwa acht Millionen Euro. Für die Vermarktung der Kandidaten der RTL-Castingshow Deutschland sucht den Superstar gibt es auch viele Beispiele. Was wurde und wird nicht alles für die Fans an Merchandising-Artikeln angeboten! Da gibt es Bettwäsche und T-Shirts von Alexander Klaws und Daniel Küblböck, Sieger und Dritter der ersten Staffel. Ihre Debüt-Singles Take me tonight oder You drive me crazy standen wochenlang auf Platz eins der deutschen Charts. Weiter gibt es für die Fans von Küblböck Kalender, DVDs, Shirts und Kinoplakate zu seinem Film Daniel Der Zauberer , Daniel Piccolo-Sekt oder Bücher. Die Merchandising-Artikel rund um die eigentliche Show erstreckten sich von Handy-Klingeltönen über Fan-Magazine oder Badetücher.Auch wenn Stars schon längst gestorben sind, rollt die Geldmaschine. Marilyn Monroe wird noch lange nach ihrem Tod als Testimonial eingesetzt. Sie macht auf Anzeigen Werbung für das Auktionshaus Christie, für Mode von Tommy Hilfiger oder für Levis Jeans. Genauso läuft es mit Elvis Presley. Es pilgern immer noch Fans zu seinem Geburtsort, kaufen dort Fan-Artikel. Seine CDs verkaufen sich noch heute. Sogar ein Wackel-Elvis kam in der Werbung des Automobilherstellers Audi zum Einsatz.Doch immer häufiger sprechen (vermeintliche) Marketing-Experten oder Moderatoren vom Menschen als Marke . Fast ohne nachzudenken, werden Stars aus Film, Funk und Fernsehen als Marke bezeichnet. Dahinter steht prinzipiell die Frage, wann ein Mensch als Marke gesehen werden und ob die gleiche Markenstrategie wie bei einem Produkt angewendet werden kann. Um diese Fragen zu beantworten, werden der Marken-Aufbau und das Marken-Management eines Produktes untersucht. Die Analyse der Produktmarke Magnum, eine Speiseeismarke der Langnese-Iglo GmbH, die geplante Strategie und die anschließende Umsetzung der Marken-Strategie dienen als Beispiel. Vorher wird es eine kurze Einführung zum Thema Markenbegriff geben.Im Kapitel Fehler! Verweisquelle konnte nicht gefunden werden. Der Mensch als Marke wird der Marken-Aufbau und das Marken-Management einer internationalen und nationalen Personenmarke am Beispiel Paris Hilton (Kapitel ...

Anbieter: Dodax
Stand: 29.09.2020
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Concrete Marketing
45,00 € *
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High Quality Content by WIKIPEDIA articles! Concrete Marketing is an independent marketing company based in New York, USA, founded by Bob Chiappardi and Walter O'Brien in 1984. is known mainly for its work with cutting edge rock and heavy metal, having amassed a client roster that features bands such as Metallica, Megadeth, Korn, Limp Bizkit, Marilyn Manson, Aerosmith, Pantera, Ozzy Osbourne, White Zombie and Alice in Chains, and has been involved with the soundtracks to several films including the Saw movies, Rockstar and Airheads.

Anbieter: Dodax
Stand: 29.09.2020
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Nothing Records
34,00 € *
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High Quality Content by WIKIPEDIA articles! Nothing Records was an American record label, specializing in industrial rock and electronic music, founded by Trent Reznor (of Nine Inch Nails) and John Malm, Jr. in 1992. It is considered an example of a vanity label, where an artist is able to run a label, with some degree of independence, from within a larger parent company, Interscope in this case. Nothing Records became defunct in 2004. The Nothing record label is most famous for its two original signings, Trent Reznor's own band Nine Inch Nails and then-obscure Marilyn Manson. (Nothing released all of Marilyn Manson's records up to Lest We Forget in 2004.) Other artists signed to the label rarely reached the height of support, marketing and name-recognition that both Nine Inch Nails and Marilyn Manson had attained.

Anbieter: Dodax
Stand: 29.09.2020
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Film Stardom and the Ancient Past
79,74 € *
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This book offers the first comprehensive exploration of how the ancient past has shaped screen stardom in Hollywood since the silent era. It engages with debates on historical reception, gender and sexuality, nostalgia, authenticity and the uses of the past. Michael Williams gives fresh insights into 'divinized stardom', a highly influential and yet understudied phenomenon that predates Hollywood and continues into the digital age. Case studies include Greta Garbo and Mata Hari (1931), Buster Crabbe and the 1930s Olympian body, the marketing of Rita Hayworth as Venus in the 1940s, sculpture and star performance in Oliver Stone's Alexander (2004), landscape and sexuality in Troy (2004), digital afterimages of stars such as Marilyn Monroe, and the classical body in the contemporary ancient epic genre. The author's richly layered 'archaeological' approach uses detailed textual analysis and archival research to survey the use of the myth and iconography of ancient Greece and Rome in some of stardom's most popular and fascinating incarnations. This interdisciplinary study will be significant for anyone interested in star studies, film and cultural history, and classical reception.

Anbieter: Dodax
Stand: 29.09.2020
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Blonde
29,90 CHF *
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An epic literary novel based around the life of the cultural icon that was Marilyn Monroe, which was published in hardback to great critical acclaim, and which will be backed with a major marketing campaign. ''Blonde' is an epic achievement, a masterpiece, a piece of art so shatteringly well conceived and lavishly wrought that at times it does not seem like a mere book' Julie Myerson, 'Independent On Sunday'.

Anbieter: Orell Fuessli CH
Stand: 29.09.2020
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How to Use What You've Got to Get What You Want
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Before you can use what you've got to get what you want, you have to know what you've got! The business world is full of people who are searching for something--the next great idea, the sure-fire marketing plan, the toy every kid has to have, the gadget without which no adult can live. They're looking so hard for the gold at the end of the rainbow that they often don't see the diamonds glittering in their hands.Whatever qualities you have, no matter how limited or broad they may be in your own mind, veteran corporate executive Marilyn Tam has set out to show everyday people how to use what they've got for both personal and professional success.Tam has always been passionate about what she wants in life. Passion, along with her four basic principles and 'using what she's got,' enables her to 'get what she wants' out of life. Let her show you! Check out How to Use What You've Got to Get What You Want, now!

Anbieter: Orell Fuessli CH
Stand: 29.09.2020
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Ethical Decision Making in Fund Raising (AFP/Wi...
92,90 CHF *
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' Fund raisers, given their flaws and fineness, working in flawed and fine institutions with flawed and fine clients, need to carry out their everyday tasks of decency and joy here and now. . . . This book is about thinking with care and grace about everyday grit.' In her brilliant and provocative new book, Ethical Decision Making in Fund Raising, author and philosophy professor Marilyn Fischer provides conceptual tools with which a nonprofit can thoroughly examine the ethics of how and from whom it seeks donations. Using the books Ethical Decision-Making Model, the author explains how fund raisers can use their basic value commitments to organizational mission, professional relationships, and personal integrity as day-to-day touchstones for making balanced, ethical, fund-raising decisions.For ethically troubling situations that have no clear-cut solutions, the book shows how to frame these dilemmas as ongoing dramatic narratives.Using conceptual tools of sympathetic understanding, attention to social and temporal context, and clusters of philanthropic virtues, the Ethical Decision-Making Model guides us in thinking our way to ethically sound resolutions.Through this process, we can sustain and enrich the circle of giving of the philanthropic gift economy.The book also examines day-to-day issues of fund raising: privacy and confidentiality; conflicts of interest such as finders fees and commission-based pay; corporate philanthropy, including sponsorships and cause-related marketing; and fostering cultural diversity.Each chapter concludes with discussion questions and additional case studies for readersreflection and analysis.Ethical Decision Makingin Fund Raising is a fascinating look at the history of philanthropy in its many social forms and historical contexts, as well as an exuberant manifesto for nonprofits on making clear ethical thinking an effective corporate tool.

Anbieter: Orell Fuessli CH
Stand: 29.09.2020
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From My Perspective... A Guide to University an...
5,90 CHF *
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From My Perspective…. will touch upon fundamental organizational capacity issues such as staffing, financing, programming, profile establishment and maintenance, as well as essential ingredients for success such as effective networking, mentoring, relationship management, marketing, time management, visioning, strategic planning and evaluation. Managing a college or university career centre is both challenging and extremely fulfilling - though not without its frustrating moments, for sure. Successful directors/managers are those who are never satisfied with that status quo. This publication has been written so that both the beginner and the more experienced director/manager will be able to take away some ideas and approaches that will prove useful in their work. About the author: Currently National Co-ordinator of Innovation and Outreach for the Canadian Education and Research Institute for Counselling (CERIC), Marilyn Van Norman has over 30 years proven experience in career centre and student services management. She has held the positions of Director of the Career Centre and Director of Student Services at the University of Toronto. She is a collaborator, visionary and expeditor. Author of numerous articles and publications on career development, her book Making It Work: Career Management for the New Workplace was a Canadian bestseller. Marilyn has been the recipient of a number of awards including the Award of Merit, Outstanding Contribution, Canadian Association of Career Educators and Employers; Contribution to Career Counselling, Ontario College Counsellors; the Etta St. John Wileman Award for Contribution to Career Development in Canada; The Joan Foley Award for Significant Contributions Enhancing Student Life, the University of Toronto; Life Membership, the Canadian Association of Career Educators and Employers. Marilyn has been active on numerous Canadian committees and Boards relating to career development including: a past President of the Canadian Association of Career Educators and Employers (CACEE); member of Contact Point Board; member of the founding Board of the Canadian Education and Research Institute for Counselling (CERIC); chairing the National Consultation on Career Development (NATCON) for 15 years. 'Every once in a while a book comes along that 'speaks to the heart' of career centre management. This is one of those rare books. It is built on decades of experience in career centre management that spans some of the most tumultuous economic times in Canadian history. This work provides the reader with insight into the complex, challenging and life changing world that is career centre management. This is a book that all career practitioners should read!' - Dr. Rob Shea, Deputy Provost and Associate Vice-President (Academic), Memorial University of Newfoundland

Anbieter: Orell Fuessli CH
Stand: 29.09.2020
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