Angebote zu "Meaning" (451 Treffer)

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Telofski, Richard: Insidious Competition
49,19 € *
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Erscheinungsdatum: 15.06.2010, Medium: Buch, Einband: Gebunden, Titel: Insidious Competition, Titelzusatz: The Battle for Meaning and the Corporate Image, Autor: Telofski, Richard, Verlag: iUniverse, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Business Communication // General, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 396, Informationen: HC gerader Rücken mit Schutzumschlag, Gewicht: 774 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.02.2020
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Holzer, Birgit: Brand Authenticity
54,59 € *
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Erscheinungsdatum: 07/2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Brand Authenticity, Titelzusatz: The Meaning and Importance of Authenticity for Sustainable Branding, Autor: Holzer, Birgit, Verlag: VDM Verlag, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 140, Informationen: Paperback, Gewicht: 225 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.02.2020
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Maute, Katharina: The meaning of arts for brands
13,99 € *
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Erscheinungsdatum: 08.03.2013, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: The meaning of arts for brands, Titelzusatz: The example of the Austrian chocolatier Zotter, Auflage: 1. Auflage von 2013 // 1. Auflage, Autor: Maute, Katharina, Verlag: GRIN Publishing, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 32, Gewicht: 60 gr, Verkäufer: averdo

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Stand: 20.02.2020
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Smestad, Bente: Consumers' disposition of meani...
59,00 € *
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Erscheinungsdatum: 11/2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Consumers' disposition of meaningful possessions through storage, Titelzusatz: A study of storage as a way of disposing things with great personal meaning, Autor: Smestad, Bente, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 160, Informationen: Paperback, Gewicht: 257 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.02.2020
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The Next Evolution of Marketing: Connect with Y...
28,99 € *
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THE NEW LAWOF MARKETING "The Next Evolution ofMarketing is a true beaconfor all brand builders.Many books claim that,Bob's book delivers." Jim Stengel, former GlobalMarketing Officer, Procter & Gamble "Some timeless truthsrestored for modernmarketing-and many newones added. An inspiringreminder of the value ofbrand behavior and how tomake it happen." Sir Martin Sorrell, CEO, WPP "Persuasion has given wayto sharing, and marketingwill never be the same." John Gerzema, Chief InsightsOfficer, Young & Rubicam, andcoauthor of The Brand Bubble "Bob Gilbreath brilliantlyshows why we're nolonger living in our fathers'marketing era. Better yet,he details how marketingworks best when it addsvalue to people's lives, andhe provides a playbookfor success." David Meerman Scott,bestselling author of The NewRules of Marketing & PR andWorld Wide Rave "This book provides aframework and compellingexamples for creating thenext generation of cultureleadingbrands." Mark Greatrex, SeniorVice President, MarketingCommunications and Insights,The Coca-Cola Company ABOUT THE BOOK: Marketing with Meaning-The Breakthrough Strategy for Connecting with Customers! The old interruptive model of marketingdoesn't work. Customers are tuning out.They no longer listen to in-your-face messages.Instead, they demand meaning inthe brands they buy and the marketing thatreaches them. Marketing strategist Bob Gilbreath's hotnew concept, Marketing with Meaning,represents the next evolutionary step in aprogression following direct marketing andpermission marketing. This groundbreakingmethodology engages customers and winstheir business by adding value to their lives.Rather than pushing a product or service,Marketing with Meaning woos customers byoffering them something of value independentof purchase. In The Next Evolution of Marketing, Gilbreathunveils a revolutionary new approach tobusiness that fills the gaping voids left inbottom lines when people started tuning out.Gilbreath describes the marketing revolutionnow underway and the powerful forces drivingit. Inside, he provides Marketing withMeaning success stories, including: * Samsung's laptop and cell phonecharging stations, which are nowfound in more than 50 airportsthroughout the United States * Dove's Campaign for Real Beautyand its viral video "Evolution,"which has been viewed more than100 million times * Burger King's Xbox advergames,which helped boost the company'sprofits by 40 percent in one year This first-ever comprehensive model for creatingand managing a meaningful marketingcampaign uses in-depth case studies of successfulcampaigns and explains how to developand execute a solid strategy for meetingcustomers' needs. It also arms you with anoriginal set of metrics for precisely measuringthe effectiveness of your initiatives. You simply cannot afford to get left behind inadvertising's "golden age" of interrupt, tell,and sell marketing. Marketing with Meaningis how your customers demand business bedone today and tomorrow. The Next Evolutionof Marketing is your guide to survivingand thriving in this marketing revolution.

Anbieter: buecher
Stand: 20.02.2020
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The Next Evolution of Marketing: Connect with Y...
28,99 € *
ggf. zzgl. Versand

THE NEW LAWOF MARKETING "The Next Evolution ofMarketing is a true beaconfor all brand builders.Many books claim that,Bob's book delivers." Jim Stengel, former GlobalMarketing Officer, Procter & Gamble "Some timeless truthsrestored for modernmarketing-and many newones added. An inspiringreminder of the value ofbrand behavior and how tomake it happen." Sir Martin Sorrell, CEO, WPP "Persuasion has given wayto sharing, and marketingwill never be the same." John Gerzema, Chief InsightsOfficer, Young & Rubicam, andcoauthor of The Brand Bubble "Bob Gilbreath brilliantlyshows why we're nolonger living in our fathers'marketing era. Better yet,he details how marketingworks best when it addsvalue to people's lives, andhe provides a playbookfor success." David Meerman Scott,bestselling author of The NewRules of Marketing & PR andWorld Wide Rave "This book provides aframework and compellingexamples for creating thenext generation of cultureleadingbrands." Mark Greatrex, SeniorVice President, MarketingCommunications and Insights,The Coca-Cola Company ABOUT THE BOOK: Marketing with Meaning-The Breakthrough Strategy for Connecting with Customers! The old interruptive model of marketingdoesn't work. Customers are tuning out.They no longer listen to in-your-face messages.Instead, they demand meaning inthe brands they buy and the marketing thatreaches them. Marketing strategist Bob Gilbreath's hotnew concept, Marketing with Meaning,represents the next evolutionary step in aprogression following direct marketing andpermission marketing. This groundbreakingmethodology engages customers and winstheir business by adding value to their lives.Rather than pushing a product or service,Marketing with Meaning woos customers byoffering them something of value independentof purchase. In The Next Evolution of Marketing, Gilbreathunveils a revolutionary new approach tobusiness that fills the gaping voids left inbottom lines when people started tuning out.Gilbreath describes the marketing revolutionnow underway and the powerful forces drivingit. Inside, he provides Marketing withMeaning success stories, including: * Samsung's laptop and cell phonecharging stations, which are nowfound in more than 50 airportsthroughout the United States * Dove's Campaign for Real Beautyand its viral video "Evolution,"which has been viewed more than100 million times * Burger King's Xbox advergames,which helped boost the company'sprofits by 40 percent in one year This first-ever comprehensive model for creatingand managing a meaningful marketingcampaign uses in-depth case studies of successfulcampaigns and explains how to developand execute a solid strategy for meetingcustomers' needs. It also arms you with anoriginal set of metrics for precisely measuringthe effectiveness of your initiatives. You simply cannot afford to get left behind inadvertising's "golden age" of interrupt, tell,and sell marketing. Marketing with Meaningis how your customers demand business bedone today and tomorrow. The Next Evolutionof Marketing is your guide to survivingand thriving in this marketing revolution.

Anbieter: buecher
Stand: 20.02.2020
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Jazz Sells: Music Marketing and Meaning
39,49 € *
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Jazz Sells: Music Marketing and Meaning ab 39.49 € als epub eBook: . Aus dem Bereich: eBooks, Belletristik, Erzählungen,

Anbieter: hugendubel
Stand: 20.02.2020
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How Brands Grow
26,99 € *
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Voted AdAge's Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Anbieter: buecher
Stand: 20.02.2020
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How Brands Grow
26,99 € *
ggf. zzgl. Versand

Voted AdAge's Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

Anbieter: buecher
Stand: 20.02.2020
Zum Angebot