Angebote zu "Myths" (79 Treffer)

Marketing Myths als Buch von María Odette Caniv...
39,90 € *
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Marketing Myths:National Heroes and the Construction of National Symbols María Odette Canivell Arzú

Anbieter: Hugendubel.de
Stand: 04.09.2019
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Myth in Modern Media Management and Marketing a...
206,99 € *
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Myth in Modern Media Management and Marketing:

Anbieter: Hugendubel.de
Stand: 02.10.2019
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Marketing Myopia
10,49 € *
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What business is your company really in? That´s a question all executives should all ask before demand for their firm´s products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers´ real needs instead.

Anbieter: buecher.de
Stand: 04.10.2019
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Eat Your Greens
21,99 € *
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How can we sell more, to more people, and for more money?The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.

Anbieter: buecher.de
Stand: 11.10.2019
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Smart Ball: Marketing the Myth and Managing the...
9,95 € *
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Smart Ball follows Major League Baseball´s history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB´s challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a ´´smart power´´ model, the author assesses MLB´s progression as a global business brand that continues to appeal to a consumer´s sense of an idyllic past in the midst of a fast-paced, and often violent, present. 1. Language: English. Narrator: Scotty Drake. Audio sample: http://samples.audible.de/bk/acx0/001808/bk_acx0_001808_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.08.2019
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Interkulturelle Kommunikation
49,80 € *
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Vorteile - Kommunikation in unterschiedlichen Kulturräumen - Grundlagen der kommerziellen Kommunikation Zum Werk Das neue Werk ´´Interkulturelle Kommunikation´´ umfasst die überarbeiteten Teile A und B des Buches ´´Interkulturelles Marketing´´, das damit zukünftig ausschließlich auf die eigentlichen Marketing-Teile C und D (Strategisches Interkulturelles Marketing und Marketing-Mix) zugeschnitten ist. Dieses Buch beschreibt, wie Kommunikation von Kulturräumen abhängt, die sich unterscheiden durch Weltbilder, Mythen, Tabus und Normen. Neben den Besonderheiten und Gesetzmäßigkeiten der interpersonellen Kommunikation in kulturübergreifenden Kontaktsituationen behandelt dieses Lehrbuch auch die Grundlagen der kommerziellen Kommunikation in Gestalt der interkulturellen Kommunikationspolitik. Hierzu zählen: Printwerbung und elektronische Werbung, Public Relations, Verkaufsförderung, Sponsoring, Vergleichende Werbung, Online-Werbung und Direktmarketing bei kulturell unterschiedlichen Zielgruppen. Autoren Prof. Dr. Stefan Müller, TU Dresden und Prof. Dr. Katja Gelbrich, Universität Eichstätt-Ingolstadt. Zielgruppe Studierende der Kommunikationswissenschaften, Kulturwissenschaften und Wirtschaftswissenschaften an Universitäten und Fachhochschulen. Prof. em. Dr. Stefan Müller lehrte Marketing an der Technischen Universität Dresden. Prof. Dr. Katja Gelbrich ist Inhaberin des Lehrstuhls für Internationales Management an der Katholischen Universität Eichstätt-Ingolstadt. Menschen kommunizieren auf vielfältige Weise. Nur wenige der dabei zu beobachtenden Kommunikationsformen und -inhalte sind weltweit gleichermaßen verständlich. Verständi gung setzt deshalb u.a. voraus, dass die Beteiligten in der Lage sind, kulturspezifische Signale zu decodieren, z.B.: - Grußformeln und Regeln des Small Talk (= verbale Kommunikation), - Stimmlage, Tonhöhe und Lachen (= paraverbale Kommunikation), - Mimik, Gestik sowie Art und Dauer des Blickkontakts (= nonverbale Kommunikation), - Distanz und Nähe, körperliche Begrüßungsrituale und Gastgeschenke (= extraverbale Kommunikation). Ausgehend von E. T. Halls berühmter These, dass ´´Kommunikation Kultur ist und Kultur Kommunikation´´, erörtern die Autoren den Einfluss der Landeskultur auf die Kommunikation. Vor dem Hintergrund kulturabhängiger Weltbilder, Mythen, Helden, Rituale, Symbole, Tabus, Normen und Werte diskutieren sie die Möglichkeiten des Verstehens und des Missverstehens. Neben den Besonderheiten und Gesetzmäßigkeiten der interpersonellen Kommunikation in kulturübergreifenden Interaktionen behandelt das Buch die Grundlagen der interkulturellen kommerziellen Kommunikation. Sie umfasst Print-, TV- und elektronische Werbung, Public Relations, Verkaufsförderung, Sponsoring, vergleichende Werbung, Direkt marketing und Empfehlungsmanagement bei Zielgruppen mit unterschiedlicher kultureller Orientierung. Ein weiteres Kapitel befasst sich mit den verschiedenen kommu nikativen Stilen. Hierzu zählen Denk-, Argumentations- und Verhandlungsstile sowie Führungsstile und Konfliktstile.

Anbieter: buecher.de
Stand: 02.10.2019
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Secrets of Successful Public Speaking: How to B...
18,99 € *
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The author shares his 37 years of experience and knowledge as an international keynote speaker and leadership educator. He offer secrets and strategies for learners and leaders to break their bottlenecks to become successful speakers. This book is a short course on public speaking to become an accomplished speaker. It presents key ideas and insights about public speaking, presentation skills and communication skills to read in one sitting and practice. It is a quick reference guide for speakers, educators, executives, entrepreneurs, leaders and all those who aspire to improve their public speaking skills. This book: - Addresses the challenges involved in public speaking - Unveils techniques to persuade and influence others - Debunks myths on public speaking and presentation skills - Explains the importance of TED talks to excel as an accomplished speaker - Offers innovative tools to boost the eloquence of your body language - Unfolds a blueprint to deliver an impromptu speech to engage and inspire your audiences - Assists you to assess your strengths and weaknesses in public speaking

Anbieter: buecher.de
Stand: 09.10.2019
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The Collaborative Sale: Solution Selling in a B...
29,99 € *
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Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today´s Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, and collaboration is now the key to success on all sides. The Collaborative Sale guides sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value. From building a robust opportunity pipeline and predicting future revenues to mastering the nuances of buyer conversations, the book contains the information sales professionals need to remain relevant in today´s sales environment. Buyers have become more informed and more empowered. As a result, most sellers now enter the buying process at a much later stage than the traditional norm. The rise of information access has given buyers more control over their purchases than ever before, and sellers must adapt to survive. The Collaborative Sale provides a roadmap for adapting through sales collaboration, detailing the foundations, personae, and reality of the new marketplace. The book provides insight into the new buyer thought processes, the new sales personae required for dealing with the new buyers, and how to establish and implement a dynamic sales process. Topics include: * Selling in times of economic uncertainty, broad information access, and new buyer behavior * Why collaboration is so important to the new buyers * The emergence of new sales personae - Micro-marketer, Visualizer, and Value Driver * Buyer alignment, risk mitigation, and the myth of control * Situational fluency, and the role of technology * Focused sales enablement, and buyer-aligned learning and development * Implementation and establishment of a dynamic sales process The book describes the essential competencies for collaborative selling, and provides indispensable supplemental tools for implementation. Written by recognized authorities with insights into global markets, The Collaborative Sale: Solution Selling in Today´s Customer-Driven World is the essential resource for today´s sales professional.

Anbieter: buecher.de
Stand: 02.10.2019
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Gap Selling
29,99 € *
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People don´t buy from people they like. No! Your buyer doesn´t care about you or your product or service. It´s not your job to overcome objections, it´s your buyer´s. Closing isn´t a skill of good salespeople; it´s the skill of weak salespeople. Price isn´t the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid such as: long sales cycles, price objections, no decision, prospects going dark, last minute feature requests, and more. Success at sales requires more than a set of tactics. Salespeople need to understand the game of sales, how sales works, and what the buyer is going through in order to make the decision to buy (change) or not to buy (not change). Gap Selling is a game-changing book designed to raise the sales IQ of selling organizations around the world. In his unapologetic and irreverent style, Keenan breaks down the tired old sales myths causing today´s frustrating sales issues, to highlight a deceptively powerful new way to connect with buyers. Today´s sales world is littered with glorified order takers, beholden to a frustrated buyer, unable to influence the sale and create value. Gap Selling flips the script and creates salespeople with immense influence at every stage of the buying process, capable of impacting the sales metrics that matter: Shorter Sales Cycles Increased Revenue Elevated Deal Values Higher Win Rates Fewer No Decisions More Leads And Happier Buyers Gap Selling elevates the sales world´s selling IQ and turns sales order takers into sales influencers.

Anbieter: buecher.de
Stand: 02.10.2019
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