Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes: Updated research and case studies reflecting the rapid growth of subscription-based businesses Real-world examples of effective value nurturing strategies A new chapter on the risks and challenges of subscription marketing If your business has recurring revenue, you´ll want to pay attention to how well you´re nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn: Anne Janzer
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often ´stuck´ after purchasing. Therefore, all of the ´post-sale´ experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you´ll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you´re protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.
´´Mesmerizing & fascinating...´´ --The Seattle Post-Intelligencer ´´The Freakonomics of big data.´´ --Stein Kretsinger, founding executive of Advertising.com Award-winning Used by over 30 universities Translated into 9 languages An introduction for everyone. In this rich, fascinating -- surprisingly accessible -- introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a ´´how to´´ for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you´re going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world´s most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive Analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction -- now in its Revised and Updated edition -- former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death -- including one health insurance company. How U.S. Bank and Obama for America calculated -- and Hillary for America 2016 plans to calculate -- the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM´s Watson computer used predictive modeling to answer questions and beat the human champs on TV´s Jeopardy! How companies ascertain untold, private truths -- how Target figures out you´re pregnant and Hewlett-Packard deduces you´re about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it -- or consumed by it -- get a handle on the power of Predictive Analytics.
You may not have noticed, but the world around you is switching to subscriptions. Have you changed your marketing practices to thrive in this new economy? Subscribers expect different things from businesses than transactional customers. It´s up to you to deliver. This audiobook is a practical guide for marketers, start-up executives, customer success management professionals, and executives of businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes: Updated research and case studies reflecting the rapid growth of subscription-based businesses Real-world examples of effective value nurturing strategies A new chapter on the risks and challenges of subscription marketing Subscription Marketing is one of the best marketing strategy audiobooks of all time, according to BookAuthority. Find out why. 1. Language: English. Narrator: Anne Janzer. Audio sample: http://samples.audible.de/bk/acx0/086594/bk_acx0_086594_sample.mp3. Digital audiobook in aax.
Forget the old concept of the traditional retail model, get in on the new early wave of membership marketing that will turn your business into a cash-flow machine.Whether your goal is to escape your nine-to-five job or create a side-hustle income that runs on its own, this audiobook will show you step-by-step how to market subscription-based business to maximize all your profits. Once you learn how to generate a few customers who pay you periodically for your products or services, the scalability of this model is remarkably high.Inside this audiobook, you’ll discover:How to properly implement the ´´freemium´´ strategy in your businessPreparing a funnel that creates upsell possibilitiesThe psychology of selling a subscriptionHow to scale your membership businessMuch, much moreTo order Subscription Marketing, click the ´´Buy Now´´ button and get your copy right now. 1. Language: English. Narrator: Tom Skeahan. Audio sample: http://samples.audible.de/bk/acx0/137022/bk_acx0_137022_sample.mp3. Digital audiobook in aax.