Angebote zu "Sustainability" (51 Treffer)

Sustainability Marketing
43,99 € *
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The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented ´4Ps´; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them.

Anbieter: buecher.de
Stand: 02.10.2019
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Sustainability Marketing in Tourism als Buch vo...
68,00 € *
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Sustainability Marketing in Tourism:Investigation into Sustainability Marketing and Sustainable Consumption in Tourism Maria Hartwig

Anbieter: Hugendubel.de
Stand: 04.09.2019
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Driving Green Consumerism Through Strategic Sus...
201,99 € *
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Driving Green Consumerism Through Strategic Sustainability Marketing:

Anbieter: Hugendubel.de
Stand: 02.10.2019
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Balanced Sustainability Marketing als Buch von ...
115,90 € *
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Balanced Sustainability Marketing:How a Fish Processor Deals with the Shortage of a Natural Resource Katharina E. Leitner

Anbieter: Hugendubel.de
Stand: 04.09.2019
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Ethics Social Responsibility and Sustainability...
190,49 € *
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(190,49 € / in stock)

Ethics Social Responsibility and Sustainability in Marketing:

Anbieter: Hugendubel.de
Stand: 02.10.2019
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Marketing Dynamism & Sustainability: Things Cha...
225,99 € *
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(225,99 € / in stock)

Marketing Dynamism & Sustainability: Things Change Things Stay the Same...:Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

Anbieter: Hugendubel.de
Stand: 02.10.2019
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Marketing Dynamism & Sustainability: Things Cha...
235,49 € *
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Marketing Dynamism & Sustainability: Things Change Things Stay the Same...:Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference. Auflage 2015

Anbieter: Hugendubel.de
Stand: 02.10.2019
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Marketing Dynamism & Sustainability: Things Cha...
235,49 € *
ggf. zzgl. Versand

Marketing Dynamism & Sustainability: Things Change Things Stay the Same...:Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference. Softcover reprint of the original 1st ed. 2015

Anbieter: Hugendubel.de
Stand: 02.10.2019
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Ethics Social Responsibility and Sustainability...
192,49 € *
ggf. zzgl. Versand

Ethics Social Responsibility and Sustainability in Marketing:1st ed. 2019

Anbieter: Hugendubel.de
Stand: 02.10.2019
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