Understanding Digital Marketing:4th Revised edition Damian Ryan
Understanding Digital Marketing:Marketing Strategies for Engaging the Digital Generation. 4. Auflage Damian Ryan
Global Marketing and Advertising, Understanding Cultural Paradoxes:Business, Marketing CTI Reviews
Introduction to the Fundamental Principles of Marketing for Secondary Schools and Colleges was designed to help the beginners in Colleges and Senior Secondary Schools Students to understand what marketing is all about. The book was written in simple English language to enable easy understanding. This book will be useful also for other users for example business owners, entrepreneurs, managers of companies, and professional students in the field of Marketing and other related fields.
This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers´ awareness of the significance of B2B marketing in modern economies, in both local and global contexts. The book shows that B2B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines issues such as e-commerce in B2B markets, key account management and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long and short case examples. The text is organized in four parts. Part one - the organizational marketing context; part two - inter-organizational relationships and networks; part three - business marketing planning; and part four - business marketing programmes. A range of pedagogical features aid understanding: ´mini cases´ from a variety of international contexts; ´voices´ of practitioner talking about the problems they face; ´number crunching´ boxes highlight how an organizations sales, profits, numbers of workers depend on successful B2B marketing; ´food for thought´ boxes encourage students to think about the recommendations in the text; and longer case studies illustrate specific marketing issues. Online Resource Centre: Student resources: Additional cases with accompanying questions Web links Additional recommendations for further reading Lecturer resources: Teaching plans for different types of module/course delivery for PG and UG level Lecturer notes on how to best use the text and the online materials Suggested answers to end-of-chapter summary questions and further topics highlighted for discussion and debate. Comments on the book´s cases and case questions. Comments include brief suggested answers and further topics related to the case for seminar discussion Downloadable PowerPoint slides including all figures from the text. Additional seminar/tutorial questions/exercisesAdditional assignment questions Additional examination questions
The relationship Marketing book is based on Brick and Mortar store; Salesperson professional attitude to achieve the desired sale from Retail store. The book is good for Retail managers, Salesperson, Academics, Industry marketers and Senior Executives. It is a blend of various topics like Commitment, Involvement, Relational bonds to achieve the desired results with scientific approach. The study is based on survey data captured from 6 countries to achieve the uniformity in theory, concepts and its implementation. The retail industry is facing stiff competition from click online stores. This book will help traditional Retailers to gear up and differentiate them in a crowded Brick and Mortar store. Students, who is graduating in commerce; MBA students & Business students will find this book very useful and handy while understanding the concepts and theory in a more provocative scientific research method.
This paper develops an original conceptual framework to understand modern behavioural motivation by studying the online and offline behaviour of Millennial travellers. This lifestyle group´s relationship with both travel and technology has redefined modern socialization, experience consumption, and motivation. The paper provides a unique and in-depth understanding about a modern cultural shift in identity, status and values. Greater implications of what this cultural value shift means to businesses are addressed. Stakeholders are provided with new valuable insights with which to consider the positioning of products and services. The presentation of a new motivational model to explain motivational rewards is potentially groundbreaking, as provides a behavioural model with which to understand modern motivations and is applicable to the fields of psychology, sociology, anthropology and is particularly valuable in the field of business. Although this research was done on a small scale, it reveals new ways of thinking about how individuals perceive experiential value in modern times.
Why is the gap so great between our hopes, our intentions, even our decisions-and what we are actually able to bring about? Even when we are able to make important changes-in our own lives or the groups we lead at work-why are the changes are so frequently short-lived and we are soon back to business as usual? What can we do to transform this troubling reality?In this intensely practical book, Harvard psychologists Robert Kegan and Lisa Laskow Lahey take us on a carefully guided journey designed to help us answer these very questions. And not just generally, or in the abstract. They help each of us arrive at our own particular answers that can solve the puzzling gap between what we intend and what we are able to accomplish. How the Way We Talk Can Change the Way We Work provides you with the tools to create a powerful new build-it-yourself mental technology. ´´In this simple brilliant book, Kegan and Lahey not only deal with the how of transformation . . .they deal with the most central issue of all: How and why people (and organizations) are committed to not changing. . . a must-read for all individuals and organizations that truly wish to grow into their own greater possibilities.´´ ?Ken Wilber, author, Integral Psychology ´´A genuinely 21st century book! Kegan and Lahey create a dynamic alternative to merely coasting on the momentum of the information age. Why do we know so much and yet so little lasting change actually occurs? in ourselves and in our organizations? This book doesn´t just answer the question. It shows us a way out of the problem.´´ ?Michael Murphy, founder, Esalen Institute and author of The Future of the Body ´´Leaders trying to ´drive change´ miss the deeper forces that might naturally enable it, forces which Kegan and Lahey reveal powerfully and practically.´´ ?Peter Senge, author, The Fifth Discipline: The Art and Practice of the Learning Organization ´´Lucid, accessible, and immensely satisfying, this provocative book is plainly the product of a very deep understanding of why people behave the way they do. . . . an approach to change that is at once systematic and humane. . . . Breakthrough thinking. . . compelling and inspiring.´´ ?Tony Schwartz, contributing editor, Fast Company, and author, What Really Matters