´´Tom is the David Ogilvy of cartooning.´´ -Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons´ popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing - handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation. Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh ? and think about our rapidly evolving world of work. Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. Fishburne´s cartoons have grown by word of mouth to reach hundreds of thousands of marketers every week and have been featured by The Wall Street Journal, Fast Company, and The New York Times. His cartoons have appeared on a billboard ad in Times Square, helped win a Guinness World Record, and turned up in a top-secret NSA presentation released by Edward Snowden. Fishburne draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe. He was Marketing VP at Method Products, Interim CMO at HotelTonight, and worked in brand management for Nestlé and General Mills. Fishburne developed web sites and digital campaigns for interactive agency iXL in the late 90s and started his marketing career selling advertising space for the first English-language magazine in Prague. In 2010, Fishburne expanded Marketoonist into a marketing agency focused on the unique medium of cartoons. Since 2010, Marketoonist has developed visual content marketing campaigns for businesses such as Google, IBM, Kronos, and LinkedIn. Fishburne is a frequent keynote speaker on marketing, innovation, and creativity, using cartoons, case studies, and his marketing career to tell the story visually. Fishburne lives and draws near San Francisco with his wife and two daughters. All of his cartoons and observations are posted at marketoonist.com. Advance Praise for Your Ad Ignored Here: ´´If marketing kept a diary, this would be it.´´ --Ann Handley, Chief Content Officer of MarketingProfs ´´Laugh and learn at the same time. BTW, if you don´t laugh, you´re clueless, and the cartoon is about you.´´ --Guy Kawasaki, Chief evangelist of Canva, Mercedes-Benz brand ambassador ´´Tom Fishburne has a knack for marketing humor (and truth) like no other.´´ --Lee Odden, CEO, TopRank Marketing ´´Any great piece of comedy is funny because its true. Well, no one has gathered marketing truths through painfully awkward insights and hilarious delivery the way Tom has.´´ --Ron Tite, Author, Everyone´s An Artist (Or At Least They Should Be)
Because she´s too busy bringing home the bacon to cook it. On the surface, Alex Hill is every inch the polished, high-flying marketing executive of a global sportswear company. But things are not quite as they appear; she´s rushed off her feet with barely enough time to take out the rubbish bins, let alone pull together an amazing product launch.Then she discovers her Spanish cleaner has been using her flat to turn tricks in the afternoons - and in her bed! And to top things off, her demanding mother has a bad fall, requiring her to move in with Alex indefinitely. With so much to juggle, Alex begins to realise that she needs someone more committed than a cleaner. What she needs is a ´´wife´´. 1. Language: English. Narrator: Kim Hicks. Audio sample: http://samples.audible.de/bk/bbcw/001987/bk_bbcw_001987_sample.mp3. Digital audiobook in aax.
Neil and Dana Phillips were both working in education when they started doing a little direct selling on the side, almost 30 years ago. Their business quickly grew, and soon their income tax bill was more than Neil had earned as a tenured university professor! Now, this inspiring husband-and-wife team shares their award-winning expertise to help you claim the personal prosperity you deserve in Direct Selling 101. More success-minded Americans than ever before are growing their fortunes as independent agents for such respected direct selling organizations as Princess House, Tupperware, and Mary Kay. As Neil and Dana introduce you to the exciting world of direct selling, you´ll find out why over 12 million Americans are now involved in this $30 billion industry. You´ll learn the essentials of starting and building a direct selling business, from recruiting new customers and sales team members to planning parties and closing the sale. You´ll also explore some of the common misconceptions about direct selling, and find out how to choose a direct selling company that fits your needs and interests. And you´ll benefit from Neil and Dana´s industry-leading insights into a variety of elements important to any entrepreneur, including: Staying focused Managing your time Motivating others Setting goals Kick-starting your creativity and much more! Whether you´re new to the field or expanding your current efforts, Direct Selling 101 will tell you why this business has doubled in size in the last 10 years, and how you can turn that explosive growth into your own financial security! 1. Language: English. Narrator: Neil Phillips, Dana Phillips. Audio sample: http://samples.audible.de/bk/gdan/000013/bk_gdan_000013_sample.mp3. Digital audiobook in aax.
The hard part just got easy. You know how to sell - that´s your job, after all - but getting CEOs and other VIPs to call you back is the tricky part. So what if that impossible-to-reach person weren´t so impossible to reach after all? Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls ´´contact campaigns´´. Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative contact campaigns to get those critical conversations. He divulges methods he´s developed after years of experience and from studying the secrets of others who´ve had similar breakthrough results - results that other marketers considered impossible, with response rates as high as 100 percent; ROI in the tens, even thousands of percent; and costs per contact ranging from $0 to $10,000. Through real-life success stories, Heinecke lays out nearly two dozen categories of contact campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in the Wall Street Journal to unorthodox uses of social media, the phone, email, and snail mail to using his own cartoons to make connections. He also packs in plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact´s circle of influence. How to Get a Meeting with Anyone provides you with a new toolkit you can put to work for you right away, so you can make the connections that are essential to your success. 1. Language: English. Narrator: Christopher Lane. Audio sample: http://samples.audible.de/bk/brll/007754/bk_brll_007754_sample.mp3. Digital audiobook in aax.
So your wife signed up with a network-marketing company, and now you’re tripping over a pile of skepticism, frustration, and a million questions. Oh no. She can’t be serious. These things are scams! Thousands of men across the country are in the same boat. They hear their wives talk about a new ´´opportunity” and immediately launch into all the reasons why network marketing doesn’t work, how nobody makes real money, and how most people quit the business within a year. Instead of encouraging their wives’ excitement and enthusiasm, many husbands pour a bucket of cold water on their dreams. In She’s Selling What?! Tim Farrant opens up about his wife’s start and epic rise in network marketing and his own journey from shock and skepticism to understanding and support as he set aside his ego and figured out how to support his wife as she built a business that changed their family forever. As you follow along, you will:Discover how to overcome your initial skepticism and take a good, honest look at your wife’s network-marketing business.Identify your family’s big win that will make all her hard work worthwhile.Understand how her compensation plan works, how to maximize it to make the most money possible. See where you fit into her business and how you can make an exponential impact on her success. Find answers to the most common questions husbands have about network marketing.Learn when you should speak up - and when you should shut up.Embrace your role as her number-one fan.Realize that her business can be the best thing that ever happened to your family.We owe it to our wives to set aside our initial skepticism and preconceived notions about network marketing and dig deep into the issue that matters most: how we can become the supportive, encouraging husbands - and teammates - 1. Language: English. Narrator: Tim Farrant. Audio sample: http://samples.audible.de/bk/sans/009579/bk_sans_009579_sample.mp3. Digital audiobook in aax.
Brian Bilston has decided to write a poem every day for a year while he tries to repair his ever-desperate life. His ex-wife has taken up with a new man, a marketing guru and motivational speaker who seems to be disturbingly influencing his son, Dylan. Meanwhile Dylan’s football team keeps being beaten 0-11, as he stands disconsolately on the wing waiting vainly to receive the ball. At work Brian is drowning in a sea of spreadsheets and is becoming increasingly confused by the complexities of modern communication and management jargon. So poetry will be his salvation. But can Brian’s poetry save him from Toby Salt, his archnemesis in the Poetry Group and potential rival suitor to Brian’s new poetic inspiration, Liz? Worst of all Toby has announced that boutique artisan publishing house Shooting from the Hip will be publishing his first collection, titled This Bridge No Hands Shall Cleft, in the autumn. And when he goes missing Brian is inevitably the number one suspect. Part tender love story, part murder mystery, part coruscating description of a wasted life, and interspersed with some of the funniest poems about the mundane and the profound, Diary of a Somebody is the most original novel you will come across this year. 1. Language: English. Narrator: Ben Miller. Audio sample: http://samples.audible.de/bk/macm/002032/bk_macm_002032_sample.mp3. Digital audiobook in aax.
For six years Noah Galloway has lived with a horrible secret and the fear that his rebuilt life could be shattered at any moment. Now his dread has become a certainty, and he has been arrested for the arson murder of 26 people. David Rosenfelt, a native of Paterson, New Jersey, is a graduate of NYU. He was the former marketing president for Tri-Star Pictures before becoming a writer of novels and screenplays. He currently lives in Southern California with his wife and 35 dogs. Grover Gardner, a Washington, DC.-based actor, director and audiobook narrator, has been a member of the Woolly Mammoth Theatre Company in Washington, as well as Resident Director at Everyman Theatre in Baltimore. 1. Language: English. Narrator: Grover Gardner. Audio sample: http://samples.audible.de/bk/live/000446/bk_live_000446_sample.mp3. Digital audiobook in aax.
Yanik Silver is a serial Internet entrepreneur and self-made millionaire. He is recognized as one of the leading experts on web marketing even though he still considers himself a ´techno dunce´. Starting from his one-bedroom apartment and with just a few hundred dollars, Yanik has personally sold over $13,000,000.00 online and counting (with zero employees except his wife, Missy). He is the author, co-author or publisher of several best-selling marketing books and tools and is a highly sought after speaker. Hear this interview to get ´´The Achievers Edge´´. The Achievers Edge is a leading personal and business development audio series giving you the skills to drive your success in business and achieve more in your life. On this audiobook you will also guided by: Tips for giving you the edge on what to do at ´the moment of impact´; Ideas on customer service and ´´the irratatng lack of consistency´´; Tools for dealing with ´´The harder questions´´; A motivational piece on ´´why the bee cant fly (but can)´´; Advice from Earl Nightingale on where to start.Peter Thomson - the author of The Achievers Edge, is one of the UK´s leading strategists on business and personal growth. Starting in business in 1972, he built three successful companies - selling the last to a public company, after only five years trading, for £4.2M, enabling him to retire at age 42. Working with some of the leading thinkers in personal and professional development, Peter now concentrates on sharing proven methods for business and personal success with you. 1. Language: English. Audio sample: http://samples.audible.de/sp/sylo/000033/sp_sylo_000033_sample.mp3. Digital audiobook in aax.
If you´re a man of a certain age you´ll know there comes a point in life when getting a sports car and over-analysing your contribution to society sounds like a really good idea. With a good job in sales and marketing and a nice house in Manchester that he shared with his wife and kids, John Bishop was no different when he turned the dreaded 4-0. But instead of spanking a load of cash on a car that would have made him look like a senior stylist at Vidal Sassoon, he stumbled onto a pathway that ultimately lead him to become one of the nation´s best loved comedians. It was a gamble, but boy, did it pay off. How Did All This Happen? is the story of how a boy who, growing up on a council estate dreaming of ousting Kenny Dalglish from Liverpool FC´s starting line-up, suddenly found himself on stage in front of thousands of people nationwide, at an age when he should have known better. In his own inimitable style, John guides us through his life from leaving the estate and travelling the globe on a shoe string, to marriage, kids and the split that led him to being on a stage complaining to strangers one night - the night that changed his life and started his journey to stardom. Wonderfully entertaining and packed with colourful reminiscences and comical anecdotes, this is a heart-warming, life-affirming and ultimately very, very funny memoir from one of the nation´s greatest comedians. 1. Language: English. Narrator: John Bishop. Audio sample: http://samples.audible.de/bk/hcuk/001421/bk_hcuk_001421_sample.mp3. Digital audiobook in aax.